MicroBrewr 061: Use social media to directly interact with your customers

MicroBrewr Podcast

English - April 21, 2015 11:00 - 59 minutes - 67.9 MB - ★★★★★ - 115 ratings
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Previous Episode: MicroBrewr 060: How to make a website that people find

Next Episode: MicroBrewr 062: Cohesive brand development for your brewery

Tim Mather was just getting into craft beer when he and a friend created the highly-popular mobile app for beer drinkers, Untappd, based in Los Angles, California. “Neither of us really knew anything about beer,” admits Tim. “I knew that I wasn’t too big into macros. I was just starting to get into larger craft […]

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Tim Mather was just getting into craft beer when he and a friend created the highly-popular mobile app for beer drinkers, Untappd, based in Los Angles, California.

“Neither of us really knew anything about beer,” admits Tim. “I knew that I wasn’t too big into macros. I was just starting to get into larger craft brands. We were both really into social media.”

Tim and his partner, Greg Avola both work full-time jobs during the day. Yet they keep Untappd going in their spare time.

With over 2 million users who “check in” beers that they drink, Untappd is a unique, highly-targeted way to market your beer.

“Social media is important to any business’ marketing campaign,” Tim advises. “If you want to reach someone, you gotta be there. And honestly you gotta be active too. Because if you just do, once in a while you post something, people aren’t going to see you.”

Tim has some tips for interacting with your audience on Untappd or any social media:

Take criticism well
Toast people’s check-ins
Ask for feedback

It is extremely important to take criticism well. Remember, as Tim says, “Your comments are representative of your brand.” So don’t be a jerk, do be professional at all times, and remember that people have different tastes.

It’s okay if someone doesn’t like your beer. Ask the person some questions to get to know her tastes a little better, then think of a different beer to recommend.

Social media is all about relationships. Build relationships to sell more beer and make new friends.

SUPPORT UNTAPPD:

Become an Untappd Supporter

Untappd is run by just 2 people who both have full-time jobs during the day. Yet they work tirelessly to bring us this great app called Untappd. Become an Untappd Supporter to keep it going, say thanks, and help make the app better. Click here to become an Untappd Supporter now.

“Social media is important to any business’ marketing campaign.” [Tweet This]

Listener question:

From Mike B.: Was it worth it?

Book recommendation:

Get Sh*t Done by Lauris Liberts.

Check out the entire list of recommended books, click here.

An upcoming beer style:

Session IPA

Other resources:

How Craft Brewers Can Make The Most of Untappd, Pat Strader, Digital Relativity, February 5, 2013.
Untappd on iTunes.
Untappd in Google Play.
Untappd in the Windows Phone
Untappd in Blackberry World.
Become an Untappd Supporter.
Green Flash Brewing Company on Instagram.
Widmer Brothers Brewing on Instagram.
OKCupid data reveal common dating truths (and lies), Katie Kramer, CNBC, September 14, 2014.