How to calculate Customer Lifetime Value (CLV) for your Subscription Products - Episode #26!

Membership Site Lab: Actionable Tips & Advice on How To Build & Grow your Membership Site!

English - January 20, 2020 03:23 - 15 minutes - 11.2 MB - ★★★★★ - 7 ratings
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Previous Episode: Overview of all the LMS features we have added in our membership plugin - DigitalAccessPass.com (DAP) - Episode #25!

Next Episode: 5 Key Membership Site Metrics that you must Track and How To Calculate it - Episode #27!

The Customer Lifetime Value (CLV) is a critical metric as it'll give you insight into how much a customer will spend over the course of their relationship with your business! It'll help you figure out how much you can afford to spend on customer acquisition and customer retention.

The calculations are tricky when you have a membership site, and you sell both subscriptions and one-off products. The formula to derive these numbers for one-off products, subscriptions, payment plans, free/paid trials, etc, are all different.

Take a listen to this episode to learn why it's critical for you to monitor your CLV closely, how it can help you find your most profitable products and user base, and the formula that you can use to calculate it for different types of products.