![#MediaSnack MEETS artwork](https://is5-ssl.mzstatic.com/image/thumb/Podcasts113/v4/12/94/b9/1294b95e-7d5c-ef6c-3ebf-a733d51cc1d0/mza_3846187493703866854.jpg/100x100bb.jpg)
28 - Dr. Augustine Fou, Ad Fraud Researcher
#MediaSnack MEETS
English - February 21, 2019 05:00 - 56 minutes - 38.9 MB - ★★★★★ - 2 ratingsCareers Business Education media advertising marketing agencies business success growth investment best practice interviews Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 27 - Gemma Greaves, The Marketing Society
Next Episode: 29 - Jeremy King, Festival of Media
Everything you wanted to know about ad fraud but didn't know who to ask or even what to ask...Don't suffer from FOFO (fear of finding out).
This extended #MediaSnack Meets with Dr. Augustine Fou lays out the key parts of the ad fraud challenge and gives marketers the priority actions you can take right now to better protect your media investments from fraud.
Dr. Augustine Fou is a leading ad fraud researcher and one of the most widely published and quoted authorities in the space.
We get back to basics to learn:
Episode Links
Dr. Fou LinkedIn
Dr. Fou Twitter
Dr. Fou SlideShare
Dr. Fou's Report on Ad Fraud and Cyber crime