Video & Audio Podcast: Arpit Jain of Maison D’Auraine, and Eelco Keune of Keune Haircosmetics on launching the global brand to empower Indian consumers and the beauty Industry

This very special episode of our popular podcast series MediaCast features two distinguished leaders from the beauty industry in India and globally -- Arpit Jain, Founder & MD of Maison D’Auraine, and Eelco Keune, CEO of Keune Haircosmetics, speaking about their launch of the global brand Keune in India. 

Driven by a mission to empower the beauty industry in India by delivering satisfaction for consumers and higher business volumes and therefore greater financial empowerment for salons through great products, Arpit and Eelco are supercharged by the potential of Keune Haircosmetics’ arrival in India. The two speak of the genesis of their partnership, their working chemistry and their strong belief in and commitment to  sustainable beauty products. 

Eelco speaks of the rich 100-year legacy of Keune Haircosmetics, and Arpit explains his decision to partner with Keune, with both emphasizing the shared values and vision between the two companies. 

Eelco highlights the wide reach and impact they hope to achieve with Maison D’Auraine’s support. On their marketing plans, Arpit shares their goal of targeting 25,000 salons across India, and Elko is upbeat about the growth potential of the beauty market in India. 

Both also speak at length about their commitment to CSR and sustainability, particularly in relation to animal welfare and environmental protection – values they have incorporated into their supply chains. 

What shines through and underlines all the positivity, is the unmistakable anticipatory happiness in being able to support and empower the Indian Beauty Industry, particularly through every professional provider of beauty services through thousands of salons, through the most important trigger of future growth: the delight of the consumers. 

So here, n Video and Audio formats, is my conversation with Arpit Jain, Founder & CEO – Maison D’Auraine, and Eelco Keune, CEO of Keune Haircosmetics -- two business leaders who are making a difference in the beauty industry through their commitment to every crucial link in the stakeholder chain. I found this conversation insightful. I hope you do too. Thank you.

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