MEDIACAST | Podcast with young veteran Akanksha Jain, PR & Comms Head at BharatPe – a deep dive on impactful comms for brand building

In this MEDIACAST episode, Pavan R Chawla engage with Akanksha Jain, BharatPe's Head of PR and Communications, known for her startup expertise and award-winning campaigns. 

Akanksha discusses the impact narrative, stressing the importance of aligning with brands that have a clear purpose. 

She emphasizes employees as brand ambassadors, effective use of social and owned media, and treating agencies as integral team members. 

She addresses industry fees and crisis management, underscoring the value of being prepared. 

The conversation explores website roles in reputation building and the fintech industry's competitive nature. 

Akanksha acknowledges AI's potential but highlights the necessity of human involvement in PR. 

Internal communication's crucial role in reputation management is emphasized, along with advice for startup enthusiasts to prioritize building reputation early on. 

This MEDIACAST episode, a masterclass for PR professionals, promises insights and enjoyment. Thanks for your time.

We have two podcast series: MediaCast, and MVP - The Master's Voice Podcast; both, published by MediaBrief.com. To pitch someone for either series, do this:

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