Branding, Advertising, Public Relations and Selling (Lecture)

MBA in a DAY

English - January 01, 2019 07:52 - 41 minutes - 47.3 MB - ★★★★★ - 3 ratings
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Previous Episode: All in the Family....Business (Lecture)

Next Episode: Consumer Behavior

Marketing and personal selling are two concepts people tend to confuse with other concepts. What's a "brand" and why is it so important to pinpoint what makes you unique? How can you monopolize people's shopping habits? In this episode, we discuss these things, as well as the reason taking that sales job might not be such a bad idea after all!

In this podcast, you get to hear from an actual MBA course, for free! Visit mbainaday.com to learn more. Buy my book here: https://amzn.to/2rwec81

Podcast production by Cody Crabb

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