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How Product-Led SEO Will Help You Reap Real ROI from Search Engine Optimization [Eli Schwartz Interview]
Your Digital Marketing Coach with Neal Schaffer
English - April 11, 2022 12:00 - 42 minutes - 29.5 MB - ★★★★★ - 38 ratingsMarketing Business Technology marketing digital marketing social media social media marketing business content marketing blogging influencer marketing influencer instagram Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Have you ever wanted to pick the brain of an SEO expert and get the real scoop on what makes for good - and bad - search engine optimization and even understand for what situations SEO might not be the best investment of your marketing budget?
If so you are going to love this interview with Eli Schwarz, author of Product-Led SEO. I guarantee you after listening to this episode you will see SEO in a brand new insightful light!
Key Highlights
[02:19] Introduction of Podcast Guest, Eli Schwartz
[03:38] How Eli Got Into SEO
[06:45] Going Beyond Keywords
[10:10] How to Identify SEO Opportunities
[14:23] Types of B2B Companies that Best Fit SEO
[19:03] Eli's Definition of Investing
[22:17] Productled SEO
[24:19] Example of Succesful Businesses
[28:27] Programmility and Scalability
[29:56] Things People Overlook SEO
[34:12] Smarter AI in SEO]
[35:26] Final Advice
[37:43] Connect with Eli
Notable Quotes
Guest Links:
Eli's Website: https://www.elischwartz.co/Product-Led SEO on Amazon: https://amzn.to/379RJGe [affiliate]Connect with Eli on LinkedIn: https://linkedin.com/in.schwartzeLearn More:
Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/freebies/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com