Your Digital Marketing Coach with Neal Schaffer
678 episodes - English - Latest episode: about 1 month ago - ★★★★★ - 38 ratingsAs Your Digital Marketing Coach, I am on a mission to provide you marketing professionals, agencies, entrepreneurs, and business owners expert advice, both from myself as well as my expert guests, on how to leverage Digital First Marketing to grow your business, one episode at a time, This podcast will include advice on a broad range of topics all with the commonality of being related to digital marketing and having actionable takeaways for your business. Topics discussed will include digital marketing, social media marketing, content marketing, influencer marketing, search engine optimization (SEO), search engine marketing (SEM), blogging, podcasting, YouTube, video marketing, email marketing, marketing automation, artificial intelligence and Generative AI, as well as how to maximize digital marketing ROI from social media on sites like Facebook, Instagram, LinkedIn, Twitter, Pinterest, and TikTok.
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Episodes
Marketing Automation Simplified: How to Level Up Your Digital Business
March 19, 2024 20:00 - 53 minutes - 36.7 MBWelcome to another enlightening episode of Your Digital Marketing Coach. I'm your host, Neal Schaffer, and today we're diving into the exciting world of marketing automation to help level up your digital business. Today we have a sponsored episode with our special guest, Amanda Northcutt of Level Up Creators, brings her extensive expertise in digital recurring revenue models to demystify marketing automation and share strategies for exponential growth. In this episode, "Marketing Automation...
The Digital Marketing Connection Between Content Creators, Entrepreneurs, and Small Businesses
March 06, 2024 12:00 - 18 minutes - 12.6 MBReady to take your digital marketing to the next level? In this episode, I dive deep into the connection between content creators, entrepreneurs, and small businesses. You'll learn not only the commonalities between these groups but also the valuable insights on how they can learn from each other. From the importance of thinking and acting like a business to understanding the power of personal branding, this episode is packed with actionable advice that can transform your digital marketing s...
Sweet Success: A French Macaron Maker's Rise to SEO Mastery
February 28, 2024 12:00 - 50 minutes - 34.6 MBIn today's episode, we have an incredible guest who embodies the entrepreneurial spirit and digital savvy - Anthony Rosemond. Anthony, originally from France, took the bold step with his wife to open an online macaron shop in the US, crafting a delectable niche in the competitive world of French pastries. Anthony will delve into their journey from farmers markets to building a robust online presence, revealing how focusing on non-branded keywords and constructing a valuable content library...
Unveiling My AI Toolkit: 11 Must-Have Marketing Tools
February 22, 2024 00:00 - 32 minutes - 22.2 MBI'm your host, Neal Schaffer, and today's episode is a special one that I'm particularly excited about. In the rapidly evolving landscape of digital marketing, AI tools have become indispensable for driving efficiency, effectiveness, and accuracy in our strategies. And I'm here to pull back the curtain on the AI tools that I personally rely on. In this episode, we'll delve into the revolutionary changes that AI has brought to content creation, from intuitive platforms like Jasper, which I u...
Maximize Your Content Output: Social Media Scaling Tips from Expert Andrew Jenkins
February 15, 2024 20:00 - 59 minutes - 41.2 MBUnlock the secrets to multiplying your digital content's impact as Andrew Jenkins, who teaches at University of Toronto and has written Social Media Marketing for Business: Scaling an Integrated Social Media Strategy Across Your Organization, and I navigate the ins and outs of content repurposing in digital marketing. From revitalizing your existing digital creations to strategizing for new ones, we share insights on breathing new life into your content. If you've been pouring your heart int...
If I Were Your Fractional CMO: Where to Invest in Digital Marketing for 2024 Success
February 09, 2024 13:00 - 20 minutes - 14.2 MBReady to transform your digital marketing playbook for 2024? In this episode, which I could also name "If I Were Your Fractional CMO 2024 Edition," I take you through the essential strategic digital marketing investments to make for 2024. From search to email and social media, I offer my advice on where to focus your resources for the biggest impact. On this episode I play the role of navigator to guide you through the ever-shifting digital landscape, as we chart the course towards maximi...
From Selfies to Sales: Growing Your Brand with UGC featuring Kathryn McCauley
February 06, 2024 20:00 - 1 hour - 51.7 MBHello, digital marketers, and welcome to another information-packed episode of Your Digital Marketing Coach! Today, we're thrilled to have Kathryn McCauley with us, a wizard of user-generated content—those powerful, authentic gems that brands dream of. Kathryn's insights are game-changing; imagine using photo-worthy opportunities at every turn, prompting customers to snap, tag, and rave about your business. She discusses how something as simple as a chocolatier placing flags in ice cream can...
11 Takeaways about AI and Podcasting from Podfest
January 30, 2024 16:00 - 45 minutes - 31.1 MBI had an amazing 48 hours at Podfest, the definitive conference for podcasters, and wanted to share with you what I learned as the takeaways about AI are universal and can be applied to any marketing you do. You’re in for a treasure chest of insights on how AI is not just a tech trend but a pivotal player in content marketing, audience engagement, and the profound connection we forge through the intimacy of voice. Imagine converting your every word into captivating show notes, automating yo...
Turning Invisible Browsers into Leads: Digital Marketing Secrets with Roy Harmon
January 25, 2024 12:00 - 49 minutes - 34 MBUncover the secrets to capturing those anonymous website visitors that seem to vanish without a trace! Joined by the insightful Roy Harmon, CMO of Leadpost, we dive into the world of digital marketing, offering you the tools and strategies necessary to transform the invisible into leads. We'll go deep into Roy's expertise on leveraging innovative software to identify and engage with the majority of website visitors who remain enigmatic. Together, we'll guide you through the process of nurt...
How My Business Did in 2023 and What You Can Learn from It
January 16, 2024 17:00 - 33 minutes - 23 MBEmbark on a journey through the digital marketing landscape as I dissect the metrics that mattered most in my business last year, setting the stage for what lies ahead. Discover the unexpected twists of social media traffic, with LinkedIn overtaking Facebook and Twitter falling behind, and why search remains king. Transformation is at the heart of success, and this episode is a testament to that. I'll share how my YouTube channel's subscriber count skyrocketed, thanks to a potent mix of con...
Influencer Legal Guide: Protect Your Brand & Master FTC Rules with The Influencer Attorney Bobby Robinson
January 12, 2024 18:00 - 55 minutes - 37.9 MBEmbrace the power of knowledge as we unravel the complexities of influencer marketing with the astute guidance of "The Influencer Attorney" Bobby Robinson. This episode is a must-listen for anyone vested in the digital space, from influencers crafting their brand to businesses forging impactful partnerships. Learn the intricacies of FTC guidelines and why they're not just fine print but a foundation for your online endeavors. Navigating the digital landscape, we've shifted our gaze towards ...
Revolutionizing Your Marketing Strategy: Embracing AI with a Human Touch for the New Year
January 10, 2024 01:00 - 17 minutes - 12.2 MBHappy New Year, digital marketers and go-getters! The time is ripe for a mindset revolution, and I'm here to guide you through it. Imagine embracing AI in your marketing strategy while keeping that irreplaceable human essence alive and at the forefront. That's exactly the journey we're embarking on in this latest episode of the Digital Marketing Coach podcast. From resetting our digital tactics to welcoming a fresh perspective on content creation, you're invited to explore the transformative...
The Secret to Brand Love: How to Create Emotional Bonds with Your Customers with Dr. Aaron Ahuvia
December 14, 2023 13:00 - 54 minutes - 37.5 MBReady to discover the secret ingredient for lasting brand success? This episode, we're elbow-deep in the captivating world of brand love with our esteemed guest, Dr. Aaron Ahuvia. As one of the foremost experts on the subject, Dr. Ahuvia peels back the layers, revealing brand love as a potent emotion that you can master using psychology and neuroscience. Forget about those tired marketing buzzwords, we're talking about strategies that can set your brand apart in a crowded field. We'll navig...
Did the Google Helpful Content Update Help You?
December 11, 2023 13:00 - 27 minutes - 18.8 MBEver experienced a sudden drop in website traffic due to Google algorithm updates? You're not alone. I, Neal Schaffer, was right there with you, witnessing a decline in my site's traffic. Let's embark together on this episode of the Digital Marketing Coach, as we navigate the tumultuous sea of SEO changes brought about by the recent Google algorithm update. We'll venture deeper into how this has impacted user experiences, particularly concerning ads and pop-ups. Brace yourself for some philo...
Revolutionizing Ecommerce Marketing with AI and SEO Strategies: A Chat with Katrina McKinnon
November 27, 2023 12:00 - 32 minutes - 22.5 MBEver wanted to know how AI is revolutionizing the ecommerce marketing landscape? Or perhaps you're curious about how a successful SEO strategy can make a world of difference to your ecommerce store? Buckle up, because ecommerce aficionado, Katrina McKinnon, is here to walk you through these intriguing topics and more! We kick off with a whirlwind tour of AI's transformative impact on ecommerce marketing. From enhancing product images to mining product reviews for insights, Katrina shares he...
100-Year Old Digital Marketing Advice
November 22, 2023 18:00 - 45 minutes - 31.6 MBWhat if I told you that a 1923 publication could hold the secret to your success in modern digital marketing? Today's episode opens a time capsule, dusting off the wisdom from Claude C Hopkins' "Scientific Advertising." Here, I marvel at Hopkins' foresight in scientifically measuring the effectiveness of newspaper ads and coupons - a century ago! I draw parallels to today's digital marketing landscape and underscore the importance of relentless testing and measurement in your marketing strat...
Future Trends in Social Media Marketing: An Interview with Dash Hudson CMO Kate Archibald
November 16, 2023 22:00 - 34 minutes - 23.6 MBSet your reminders and secure your earbuds as we bring you face-to-face with the future of social media marketing! Our confab with Kate Archibald, the trailblazing CMO of Dash Hudson, takes an insightful dive into the trends shaping the social media landscape for 2024. With her fascinating transition from the beauty industry to Mar-Tec, Kate unravels her unique insights on the crossroads of customer experience and decision-making. We tap into Dash Hudson's secret sauce of success - a triad o...
15 Elements of a Successful Personal Brand
November 08, 2023 12:00 - 36 minutes - 25.4 MBUnleash your potential and soar to new heights in the world of entrepreneurship, salesmanship, and marketing, as we unravel the secret weapon - personal branding. We're not just spouting theory here; we're diving headfirst into the 15 key elements of a personal brand, running the gamut from the Four C's to the Five P's, and even the less heard of Three A's. We'll also shed light on the silent mover and shaker in any organization - internal employer branding - and its surprising connection wi...
Automated vs. Live Webinars: Are Live Webinars Really Better?
October 26, 2023 11:00 - 48 minutes - 33.4 MBPrepare to be captivated as we delve into the transformative world of automated webinars with our distinguished guest, Melissa Kwan, the CEO and founder of eWebinar. We're taking you on a deep dive into the exciting realm of digital marketing, exploring how the power of webinars, both live and automated, can revolutionize your business strategy. Ever wondered why webinars hold such a powerful sway in marketing? Our conversation with Melissa explores the psychology behind their effectiveness...
VidSummit 2023 Review: YouTube Secrets and AI Tips for Content Creators
October 23, 2023 11:00 - 1 hour - 65.6 MBEver wondered how to level up your YouTube content and garner millions of views? This episode is your guide to mastering the YouTube game, courtesy of my report from attending the recent VidSummit 2023 - the mecca for video marketers and video content creators. Together, we'll unlock the following insights: Popular YouTuber Preston Plays, who reveals his strategy of treating content creation as a serious business. He underscores the power of process standardization, freeing up precious tim...
Building a Content Fortress: How to Attract the Right Customers and Boost Conversion Rates with Martin Huntbach and Lyndsay Cambridge
October 04, 2023 11:00 - 1 hour - 42.3 MBEver dreamt of having a magnetic pull on your ideal customers while at the same time artfully warding off those who aren’t a fitting match? That’s precisely what this enlightening episode is all about! We're joined by Martin Huntbach and Lyndsay Cambridge, the incredible minds behind the game-changing book and strategy entitled Content Fortress. They let us in on their remarkable journey - from web designers to content marketing strategists - and how they've used content to filter out client...
How to Increase Sales through Creative Marketing Automation
September 27, 2023 11:00 - 48 minutes - 33 MBEvery company should be investing in marketing automation regardless of industry. But even if you are investing, are you really taking the fullest advantage of it? As I proceed in writing my dedicated chapter on marketing automation for my upcoming 5th book, I wanted to share with you my thoughts on the power of marketing automation for your business and help you see it in a more strategic manner. This episode is all about unpacking the myths surrounding marketing automation and revealing ...
Unlocking Your Digital Marketing ROI with Christopher Roberts
September 20, 2023 11:00 - 34 minutes - 23.9 MBReady to unlock the mysteries of maximizing your digital marketing ROI? Strap in as we bring you an exclusive interview with Christopher Roberts, the General Manager of Cloud Control Media. Christopher lifts the curtain on the agency's proprietary technology and the remarkable role of artificial intelligence in tracking data, all designed to turbo-boost your ROI. Don't miss out on learning how to create an end-to-end tracking system and the wealth of resources Christopher shares to gain a co...
Rediscover the Power of Email Marketing: Nurturing Customer Relationships and Maximizing Profits
September 13, 2023 12:00 - 38 minutes - 26.4 MBThis episode is another preview of content that will be included in my upcoming book. Two episodes ago I requested that you rethink your social media marketing with the role of user-generated content in mind. This episode I want you to rethink the role that email marketing can have in developing communication pathways and ultimately relationships of business value. Ever thought about the untapped power of email marketing? Buckle up, because in this episode, we're blowing the lid off the i...
Uncovering the Secret to B2B Growth: Is Social Media the Answer? with Andy Lambert
September 07, 2023 21:00 - 59 minutes - 40.7 MBEver wished you could tap into the brilliant mind of an author, successful company founder, and and senior manager at a cool company like Adobe? Meet today's guest Andy Lambert, author of Social 3.0. I was lucky to have Andy share his experiences and insights on B2B growth with me. Andy schooled us on how to shift our mindset to use social media for growth and the importance of consistent, positive actions in the B2B industry. He gave us an intimate look into launching a social media s...
Reimagine Your Social Media with User-Generated Content
August 30, 2023 12:00 - 1 hour - 44.1 MBReady to tap into the power of User-Generated Content (UGC) and revolutionize your social media marketing strategy? I recorded this episode to flesh out content for a chapter in my upcoming book, so this will also act as a special preview as to what I have been working on. I'll guide you through the captivating new world of UGC, where engaging TikTok influencers and the rising breed of 'Instagrammable' content creators is becoming the norm. You'll discover why everything from customer sel...
How to Turn Your Blog into a Profitable Business: The 3-Step Process with Graham Robertson
August 24, 2023 18:00 - 44 minutes - 30.9 MBAre you ready to unlock the secrets of turning a passion project into a thriving business? Imagine being at a crossroads in your career, unsure of the next step, and a friend suggests starting a blog. That's how Graham Robertson, founder and CEO of Beloved Brands, began his entrepreneurial journey. Listen in as Graham unfolds his transformative transition from a corporate marketer to an independent brand strategist, leveraging the power of his blog to reach out to an audience that spans acro...
LinkedIn Updates for 2023 You Need to Know
August 18, 2023 14:00 - 23 minutes - 16.5 MBWhat do you do after you publish 2 books on LinkedIn but would rather work on new content rather than revise the older books? You offer a free update on LinkedIn best practices. With that thought, my free ebook, Maximizing LinkedIn for Business, was born. Now in its 4th edition, which I am announcing with this podcast episode, this is a 55-page PDF chock full of recommendations and best practices that has become a labor of love to revise annually to make sure it is even more up-to-date th...
The Secrets to Successful Social Selling with Jon Ferrara of Nimble
August 09, 2023 11:00 - 1 hour - 44.9 MBHighlighting an industry trailblazer, I'm honored to host Jon Ferrara, the tech visionary behind Goldmine, once the largest CRM in the world, and Nimble, the pioneer of social CRMs. Buckle up as Jon takes us on a journey exploring how to turn social media into a goldmine of sales leads, stake your claim with influencers, and leverage social media to resonate with your audience. Strap yourself in for an expedition into the world of relationships - building, scaling, and managing them effecti...
Finding Your Marketing Purpose with Ikigai
August 04, 2023 15:00 - 13 minutes - 9.09 MBDo you feel there's a missing link in your marketing strategy? It might be time to incorporate 'Ikigai,' a Japanese concept that brings purpose and meticulous precision into the equation. I'm here to show you how focusing on the details, embracing who you are, and finding joy in the little things can contribute to your professional success. In this intimate solo episode, we'll unlock the meaning of 'Ikigai' and explore how it's been a driving force in my life and career. Drawing from my 1...
Exploring the Convergence of Podcasting & YouTube with Vyyyper from vidIQ
July 29, 2023 00:00 - 43 minutes - 30 MBWhat happens when the lines between podcasting and YouTube start to blur? Join me as I sit down with Vyyyper - The Man About Tech, from vidIQ, as we venture into this buzzing convergence. Vyyyper, a renowned YouTube expert, generously offers his insights drawn from his transformative journey from a tech content creator to an executive social media producer at vidIQ. His story is a testament to the power of determination and the importance of sharing knowledge - a true inspiration for all con...
Revolutionizing Digital Marketing with Marketing Containers: A Strategic Approach to Success
July 19, 2023 10:00 - 18 minutes - 12.7 MBEver feel like your digital marketing efforts are scattered all over the place? I'm here to share a groundbreaking concept called marketing containers that will revolutionize your approach to content marketing, enhancing your strategies and optimizing your resources. Encapsulating my professional experiences and insights, I'll reveal why these containers are the future of strategic marketing and how they connect with my fifth book and the SES framework I introduced to you in episode #326. L...
Mastering Content Creation: Insights from Melanie Deziel, from Journalism to Digital Marketing
July 12, 2023 10:00 - 35 minutes - 24.4 MBEver wondered how to brew compelling content that sets you apart? Join me for a riveting conversation with Melanie Deziel, a content wizard who began her journey in journalism and went on to shape the digital marketing world. This episode is loaded with Melanie's intriguing anecdotes - from creating branded content for the Huffington Post and the New York Times to her time as the Director of Creative Strategy at Time Inc. Plus, she recounts the challenging yet triumphant book launch of Conte...
The SES Framework: A New Lens for Digital Marketing
July 06, 2023 16:00 - 18 minutes - 12.8 MBWhat if you could streamline your digital, content, influencer, social media, and marketing strategies with ease? Join me as I unravel unique frameworks and processes to make this aspect of your business more manageable. Using insights gathered from crafting my upcoming fifth book, I want to share with you not just theories, but practical, implementable strategies to help you navigate the digital marketing maze. Ever heard of the SES framework for digital marketing? Or the Digital Rela...
Party Your Way to Success: Practical Social Media Marketing Strategies with Jason McDonald
June 28, 2023 11:00 - 45 minutes - 31.1 MBImagine attending a party that teaches you the ins and outs of social media marketing. That's exactly what we explore in our conversation with Jason McDonald, best-selling author of digital marketing and internet marketing workbooks. Jason shares his expertise on SEO, social media, and ads, as well as his journey from working in the embedded systems industry to helping small businesses succeed online. Plus, we dive into his fascinating experience creating a coloring book about Donald Trump. ...
LinkedIn Creator Mode: Your Killer Secret Weapon for LinkedIn Growth
June 21, 2023 12:00 - 25 minutes - 17.4 MBReady to unlock the full potential of LinkedIn Creator Mode and skyrocket your reach? I've got you covered with a game-changing episode that reveals how this powerful, yet underutilized feature can help you broaden your reach, grow your network, and establish thought leadership. As a business owner, entrepreneur, or content creator, you'll get a step-by-step tutorial on activating and maximizing LinkedIn Creator Mode, so you can be on your way to dominating the platform! As I walk you throu...
Using Behavioral Science in Marketing [Nancy Harhut Interview]
June 14, 2023 13:00 - 40 minutes - 27.6 MBDiscover the power of psychological principles in marketing as we chat with Nancy Harhut, author of "Using Behavioral Science in Marketing." Uncover why C-suite executives are recognizing the immense potential of incorporating behavioral science into their strategies and how you can stay ahead of the curve. From leveraging the magnetic middle to exploring choice architecture, we discuss practical ways to tap into the hardwired behaviors and decision-making processes of your customers. By ut...
AI is Transforming Digital Marketing - Here's What You Should Know NOW!
June 07, 2023 11:00 - 31 minutes - 22 MBWhat if AI could be the game-changer you need to revolutionize your digital marketing strategy? In this captivating episode, I unlock the power of AI and its potential to transform the way businesses and individuals operate. Listen closely to learn how a new generation of doing things stacks up against traditional marketing methods. I also dive into the world of AI-powered virtual assistants, where your imagination is the only limit to what you can achieve. As we continue to explore the won...
How to Build an Army of Irrationally Loyal Fans to Your Brand [Deb Gabor Interview]
May 31, 2023 12:00 - 57 minutes - 39.4 MBImagine building an army of irrationally loyal fans for your brand, fans who keep coming back for more and help your business thrive in today's competitive marketplace. In our captivating conversation with branding expert and author Deb Gabor, we discuss just that - the secrets to turning customers into devoted followers and her latest book, 'Person-Ality Cultivate Your Human Authority to Ignite Irrational Brand Loyalty'. Deb's journey from working at AT&T Bell Labs and other technology sta...
The 10 AI Tools for Marketing That I Am Using Today
May 24, 2023 11:00 - 59 minutes - 41.2 MBDiscover the top 10 AI marketing tools that I personally use and love! In this episode, I'll reveal my favorite tools and give you a demo of each one, so you can see how they can help you grow your business. From content creation to SEO optimization, these AI-powered tools are game-changers for startups, business owners, and entrepreneurs. Don't miss out on these incredible resources! ▶️ Catch the livestream here: https://youtube.com/live/-1pSRJRddCk ▶️ Grab my free marketing tools ...
How to Analyze Marketing Data To Improve Your ROI [Emma Lo Russo Interview]
May 17, 2023 11:00 - 40 minutes - 28.1 MBHas your marketing data been feeling a little flat? Are you looking for ways to increase your ROI? Look no further! In this interview with the digital marketing analytics and ROI dashboard Digivizer CEO and co-founder, Emma Lo Russo, we'll show you 3 actionable strategies to help you analyze your marketing data and maximize your return on investment. Learn how to: attract quality web traffic to your site, improve your website ranking and optimize your SEO. boost paid advertising per...
The ROI of Podcasting is Not What You Think
May 10, 2023 18:00 - 19 minutes - 13.5 MBIn this episode of the Your Digital Marketing Coach podcast, I'm diving deep into the world of podcasting and exploring the true value it can bring to your business! Podcasting isn't just about monetizing your content; it's about building relationships, growing your audience, and establishing yourself as an authority in your niche. I'll discuss the various ways you can measure the ROI of your podcast, from increased brand awareness to networking opportunities and more. Plus, I'll share so...
Building a Sustainable Marketing Machine for Small Businesses: Expert Advice [Andrew Schulkind Interview]
May 03, 2023 11:00 - 47 minutes - 32.8 MBIn this episode I interview Andrew Schulkind, the author of "Marketing for Small B2B Businesses: How Content Creates Marketing Muscle and Powers Traditional and Digital Marketing." The episode focuses on building a sustainable marketing machine for small businesses, with a particular emphasis on B2B businesses. Andrew shares his expertise in working with small businesses and provides actionable advice for creating effective content marketing strategies. The conversation covers topics s...
Stop Being a Cheapskate: The Importance of Investing in Marketing
April 26, 2023 11:00 - 13 minutes - 9.22 MBIn this podcast episode, I discuss the importance of investing in marketing and not being too frugal with marketing budgets. I share personal examples of how investing money in the right areas can lead to significant returns in terms of lead generation and business growth. I emphasize the importance of not being a "cheapskate" in marketing and instead doing smart marketing. This episode highlights the mindset of how we spend our money and the need to reconstruct a marketing budget on a...
The Conversion Code: Real Step-by-Step Advice for Sales-Focused Marketing [Chris Smith Interview]
April 20, 2023 12:00 - 44 minutes - 30.3 MBIn this episode of the Your Digital Marketing Coach podcast, I interview Chris Smith, author of The Conversion Code, about implementing a sales-focused marketing strategy. We discuss the science behind the convergence of sales and marketing and provide real step-by-step advice for success. Chris emphasizes the importance of having a well-organized website and landing pages, lead follow-up, and inside sales. He also stresses the significance of technology in scaling marketing strategies...
What the Heck is Holistic Marketing?
April 13, 2023 11:00 - 16 minutes - 11.1 MBThe creator economy has unleashed a new generation of creators who seek to become niche experts. While having niche expertise in an industry can be helpful to your business if you want to market in that industry, does hiring a niche expert to help with your marketing make sense? On the other hand, what is the holistic marketing concept, and how does working with a holistic marketing expert differ from working with a niche expert? These are the questions I will answer based on my own exper...
How to Develop a B2B Influencer Marketing Program [Tim Williams Interview]
April 06, 2023 11:00 - 1 hour - 44.1 MBOne might argue that influencer marketing should be an even more important marketing channel for B2B brands, but most simply misunderstand what is potentially the most powerful marketing channel for them. From leveraging employees as internal influencers to properly collaborating with external influencers, influencer marketing can have a profound impact on B2B businesses when done right. So how do you best DO B2B influencer marketing? I can't think of anyone in the world to more knowledga...
Livestreaming Changes Everything
March 30, 2023 11:00 - 18 minutes - 13 MBAre you looking to breathe some new air into your digital marketing? Want to create content that can truly be leveraged across EVERY social media and evergreen content platform? Do you want to have more FUN with your content and create a community revolving around it and your content experience? A LOT has been said about live streaming, but I don't think it has ever been described in the way that I have experienced and learned over the last few weeks... Learn More: Join My Digital First...
5 Unconventional Content Marketing Approaches [Joe Pulizzi Interview]
March 25, 2023 01:00 - 55 minutes - 38.3 MBIf you have an interest in content marketing, you might know who Joe Pulizzi is and his absolute authority on the subject. But just in case, Joe is considered the legitimate Godfather of Content Marketing because he is the: Founder of Content Marketing Institute Founder of Content Marketing World Author of several content marketing books, including the recently revised Epic Content Marketing He also recently founded the Creator Economy Expo But Joe is not going to give you the content...
R.I.P. Marketing Campaigns. Do THIS Instead.
March 17, 2023 00:00 - 13 minutes - 9.21 MBYou've heard it a million times: you need to do marketing campaigns if you want your business to grow. But what if I told you that's not actually true? That focusing on something else instead could lead to even better results? Listen to this episode to find out what that "something else" is. Specifically I will be discussing the ineffectiveness of marketing campaigns and suggesting an experimental approach to marketing. I emphasize the importance of a data-driven approach to marketin...