221: How to Launch, Grow and Strategically Use Podcasting to Grow Your Business [Luis Diaz Interview]
Your Digital Marketing Coach with Neal Schaffer
English - August 20, 2021 08:00 - 29 minutes - 20.4 MB - ★★★★★ - 38 ratingsMarketing Business Technology marketing digital marketing social media social media marketing business content marketing blogging influencer marketing influencer instagram Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
The power of podcasting is becoming more evident today as big companies and entrepreneurs are now using it in several ways to scale their businesses.
In this episode, I'm joined by Luis Ryan Diaz, Founder and Chief Growth Strategist of Podcast Domination. Podcast Domination is a company that helps podcasters with podcast management, right from launching to growing and monetizing your podcast. He joins me to share everything on how to launch your podcast and use it to grow your business.
Key Highlights
[4:30] Why podcast is now being preferred as a business tool
[7:50] Strategic ways of leveraging your podcast
[12:25] Using podcast for expert interviews
[14:41] Using your podcast to build relationships and connections
[16:49] Interviewing influencers in your podcast
[19:18] All about Podcast Domination
[20:20] How to grow and monetize your podcast
[21:43] Podcasting trends you should be aware of
[24:26] Podcasting for SEO purposes
[26:27] Connect with Luis
[27:08] Final thoughts
Notable Quotes
It’s the relationship that you can build with somebody not only if you are just interviewing them, but also just through how they listen and how they consume podcasts.I think there’s a lot of hesitation around doing it right and also the hesitation in people’s minds whether anyone will care to listen. But I do see bigger companies and brands using it.The podcast, when done right, can show inherent value.You don’t need a very big podcast. You need a podcast that solves problems for your audio customers.Links & Resources
Connect with Luis
Mentioned Resources
Podcast Domination ShowThe School Of Influence PodcastPodcast Hosting Tools
Captivate https://www.captivate.fmBuzzsprout https://nealschaffer.com/buzzsprout (affiliate)Learn More:
Join My Group Coaching Membership Community: https://nealschaffer.com/membership/Contact Me about My Fractional CMO Consulting Services: https://nealschaffer.com/contact/The Age of Influence Free Preview: https://nealschaffer.com/age-of-influence-previewSubscribe to my YouTube Channel: https://youtube.com/nealschafferLearn more about this podcast: https://nealschaffer.com/maximize-your-social-influence-podcast/