47. Make it epic, w/will.i.am

Masters of Scale

English - August 10, 2021 09:00 - 42 minutes - 39 MB - ★★★★★ - 3.7K ratings
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Previous Episode: Rapid Response: How Harley-Davidson set a foundation for the long term with CEO Jochen Zeitz

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What can entrepreneurs learn from a genre-crossing, multi-platinum musician? How to take a big opportunity — and leverage it into something epic. From his earliest days as a founding member of the Black Eyed Peas, will.i.am learned from mentors how to not only identify big opportunities but compound them. From the Super Bowl to the first iTunes commercial; from the founding of Beats and his tech company i.am+ to a song beamed back from Mars, his ability to bring stakeholders together to leverage partnerships and compound possibilities will inspire founders at any stage of scale. Cameo appearance: Jeremy Siegel (urban designer, Bjarke Ingels Group).

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