Masters of Scale artwork

Rapid Response: How Harley-Davidson set a foundation for the long term with CEO Jochen Zeitz

Masters of Scale

English - July 29, 2021 09:00 - 23 minutes - 21.5 MB - ★★★★★ - 3.7K ratings
Management Business mindset bob safian diversity & inclusion management startups entrepreneurship business reid hoffman Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed


Even an 118-year-old company needs an entrepreneurial jolt. When Jochen Zeitz took over as CEO of motorcycle maker Harley Davidson in early 2020, he moved quickly to restructure the business – even in the midst of the pandemic's highest uncertainty. That defiance paid off, settling investors and refocusing the company. He's trimmed the product line, set up equity grants for employees including factory workers, and doubled-down on Harley’s brand power. Challenges persist, including ongoing supply chain delays, but Zeitz has his eyes on the road ahead. As a longtime motorcycle rider and a longtime champion of sustainability, he is setting out to square those two passions – and lead the company through an expansive second century.

Read a transcript of this interview at: mastersofscale.com

Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribe

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.