Masters of Marketplace
29 episodes - English - Latest episode: over 4 years ago - ★★★★★ - 6 ratingsIf you're an e-commerce brand and need help understanding how to best leverage the Amazon marketplace to grow your sales and your impact, then you've come to the right place. The Masters of Marketplace podcast is a show for business owners and entrepreneurs who need help navigating the murky waters of the Amazon marketplace. Selling on Amazon isn’t easy, but it’s become necessary to most businesses to survive in the ever growing ecommerce and online buying world. Kathleen Kobel has been mastering the Amazon marketplace for the past 10 years and has helped hundreds of businesses launch and grow their brands on Amazon. Join her every Tuesday to hear tips, strategies and advice from her direct experience managing multiple brands while teaching everything she knows in her online membership program. Show notes and resources can be found at www.MastersOfMarketplace.com.
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Episodes
27: Amazon Changes Because of COVID-19 and How You Can Help
March 24, 2020 22:30 - 16 minutes - 11.8 MBSmall businesses have been shut down. Millions of people have been ordered to stay at home. We are living through history in the making as we experience the global pandemic known as COVID-19. Last week, Amazon announced that they would no longer accept items other than household staples, groceries, medical supplies and other high demand products at its warehouses until at least April 5th. Tune in to learn what you can do to ensure your business doesn’t collapse amidst this crisis. Amazo...
26: Creating a Contingency Plan for Your Amazon Store
March 17, 2020 09:00 - 18 minutes - 13.3 MBThe world is on fire! The WHO has already declared Coronavirus COVID-19 a pandemic and some countries are on lockdown because of it. It’s affecting people’s lives and businesses from all different angles. From a business perspective what would you do when something like this happens? Especially when it’s something completely outside of your control? Does your business have a backup plan for when the unexpected happens? It’s difficult to know how to begin developing a backup plan without...
25: Should You Sell on Amazon Seller or Amazon Vendor?
March 10, 2020 09:00 - 25 minutes - 19.1 MBAs an online business owner you’ve already decided to expand your business by selling products on Amazon. And now you have to decide whether you should sell on Amazon Seller or Amazon Vendor. But what are the differences between the two Amazon selling models and what’s most important: Which one will best suit your business? Making the right decision could be very confusing especially if you are new to Amazon and still haven’t yet launched your product. But don’t get stuck because w...
24: Keywords You Should Never Use in Your Amazon Listings
March 03, 2020 16:03 - 18 minutes - 13.7 MBImagine one day you wake up in the morning and see that your Amazon listings are gone! Amazon has removed them and you can’t figure out why. You contact Amazon and the only thing they tell you is that your product listings are being suppressed. You start scanning bit by bit through the back end of your listings to identify what could be the reason for that. It’s not an uncommon situation and maybe this has already happened to you. Often times it’s because you used restricted words in you...
23: 6 Ways to Increase Your Profit Margins on Amazon
February 25, 2020 10:00 - 21 minutes - 16.1 MBOne of the biggest problems plaguing brands on Amazon is the ever decreasing profit margins across many different categories and products. Amazon has been squeezing its sellers, but the good news is there are solid ways to increase your brand’s profits across the Amazon marketplace. Whether you have small or large products, high priced or low priced items, listen in for 6 simple yet super effective ways to increase your profit margins on Amazon. Show notes: https://www.mastersofmarketpla...
22: How to Price Your Products Across Online Sales Channels
February 18, 2020 10:00 - 16 minutes - 12.3 MBPricing is something so many e-commerce brands struggle with as online retailers are always competing for the lowest price to serve their customers. How can you ensure that you’re making a profit on each sale? Competitive pricing across your sales channels is critical to the success of your e-commerce brand. But be careful, there are some ways that Amazon will penalize you for this. Listen and learn how to price your products for a profit across all e-commerce channels in this episode. ...
21: 5 Ways to Get Legitimate Amazon Reviews in 2020
February 04, 2020 10:00 - 19 minutes - 14.2 MBOne of the most difficult things to do as an Amazon seller in 2020 is to get product reviews. With Amazon’s ever changing rules, it’s become harder than ever to get legitimate reviews to your products, both new and old. Listen in for 5 total legal and legit ways that you can generate product reviews on Amazon in 2020. What is one of the most important things to your Amazon customers? Quality of your products. Customers always come back when you offer a great product even if the price is h...
20: The Biggest Mistake to Avoid with Amazon Private Promotions
January 23, 2020 10:00 - 22 minutes - 16.4 MBWhat is one of the quickest ways to boost your sales? Set up an Amazon promotion code. Whether you’re looking to launch a new product or sell through some of your slow moving inventory, promotions are a great way to quickly increase your sales. But beware! There is one crucial mistake during set up that can plummet your business fast. Listen now so you never encounter the horror of losing money, inventory and control over your product on Amazon. Show notes at https://www.mastersofmarketpl...
19: How to Make Money with Amazon's Affiliate Program and Become a Brand Influencer
January 14, 2020 10:00 - 17 minutes - 12.8 MBIt’s passive income that everybody’s talking about nowadays and how you can make money literally while you sleep! Pursuing the dream of generating passive income isn't always easy, but it's far from impossible. You can create passive source of online income as an affiliate especially as part of the Amazon Affiliate Program. Amazon is not a place to only sell your products, but also where you can make money when your following purchases products that you recommend to them. This is a g...
18: How to Sell Your Digital Products on Amazon
January 07, 2020 10:00 - 16 minutes - 12.8 MBThere is a multi billion dollar market of people online who consume digital products. Combine that with the hundreds of millions of Amazon customers who are searching for solutions to their problems and you get an untapped market of people that you can potentially market your digital products to. Sounds like the perfect business, doesn’t it! Listen in for real life examples of how entrepreneurs have succeeded in boosting their sales and growing their online business through this method of ...
17: Skyrocket Your Sales on Amazon with the Help of These 3 Tools
December 31, 2019 10:00 - 18 minutes - 14.3 MBLet’s face it, just about every decision you make as an ecommerce business owner should be based on data. Data is considered as one of the most valuable assets of companies in the digital economy and there is no excuse for not using this knowledge to your advantage to get ahead of your competition and boost your sales. The key to successful selling is understanding your customers and your competition. When you use a digital platform like Amazon you can track and record just about every cu...
Holiday Message Just for You
December 24, 2019 10:00 - 39 seconds - 492 KBThis week we are taking a short break from the Masters of Marketplace podcast. I am so grateful to have you as a listener and subscriber and someone who has placed your trust in me to help you grow your business on Amazon. New episodes will resume next Tuesday, December 31 and every week after. Happy holidays and see you next week!
16: 4 Ways to Reduce Your Amazon FBA Fulfillment Fees
December 17, 2019 10:00 - 21 minutes - 16.6 MBAre you leaving money on the table each month as an Amazon FBA Seller? Are you fed up with all the fees Amazon is charging that are draining your ecommerce business profit margins? Yes, fees are tough and it’s hard to make a profit on some items selling on Amazon. A lot of sellers are not aware of the fact that they can lower their FBA fulfilment fees and actually increase their profitability. Take a deep breath and start listening because in this podcast episode, Kathleen opens up abo...
15: The Secret Strategy for Never Running Out of Inventory on Amazon
December 10, 2019 10:00 - 12 minutes - 9.93 MBWhat is arguably the worst thing that can happen to destroy your Amazon sales (besides your account getting shut down)? Running out of inventory! No matter how high your product ranks or how optimized your listings are, your seller performance rank will plummet if you are out of stock. Even worse is that your listing will not show up in any search on Amazon and your competition will take huge advantage of getting the sales you would normally receive. Your customers could also lose trus...
14: How to Increase Your Seller Rating on Amazon
December 03, 2019 10:00 - 22 minutes - 17.5 MBBuilding trust with your customer is one of the most important parts of being an Amazon seller. You need to show your customers that you truly care about them and believe in your products. Beyond building buyer trust, your seller rating is an important measurement of your performance on Amazon. Because it’s a vital part of your seller account health, your seller rating can have a huge impact on your business. Amazon is more likely to place your products in the Buy Box and potentially ran...
13: 4 Ways Amazon May Owe You Money
November 26, 2019 09:00 - 22 minutes - 17.6 MBWhen you are selling on Amazon, especially when you do FBA, there is a strong chance that Amazon owes you money in one way or another. That’s right! Amazon is a big corporation and the fact of the matter is, they’re not going to be proactive about paying you for smaller hiccups you experience as a seller using their platform. They may damage your products, lose them or even charge you extra and incorrect fees. And, if you are not diligent enough or not proactive about it, you are definitel...
12: How to Set Your Brand Up for Success on Amazon
November 19, 2019 09:00 - 25 minutes - 20.1 MBAs an ecommerce business owner you want to boost your sales. But can you set yourself apart from the competition and grow a sustainable business on Amazon? It’s time to jump into another insightful podcast episode of Masters of Marketplace and learn how to use your brand’s assets to help you gain rapid growth and success selling on Amazon. In this episode, you’ll learn why it is a smart decision to enroll in the Amazon Brand Registry Program, what you need to get accepted and what are the ...
11: Reselling on Amazon: Can You Still Make Money with Retail Arbitrage?
November 12, 2019 09:00 - 32 minutes - 25.6 MBAre you are ready to start selling online but don’t know how and where to begin? You might be wondering, how much money do I need to investment get started? Or when is best time to take your first step? You’ve come to the right place! Reselling on Amazon, also known as retail arbitrage, is when you buy products at a discount and then resell them on Amazon, or other online marketplace, for a higher price. The two more important factors that will help you save loads of time and make mone...
3 Simple Ways to Set Yourself Apart From the Competition
November 05, 2019 10:00 - 20 minutes - 15.9 MBIs Amazon more competitive now than 10 or even 5 years ago? The truth is YES, it is! And it will continue to get more and more crowded with millions of new sellers joining the biggest eCommerce platform every day. Selling on Amazon has changed through the years, but it can still be still highly profitable and a great sales avenue for your business. In this episode, you will learn how you can make your products stand out in this saturated marketplace and boost your sales with the 3 proven ...
10: 3 Simple Ways to Set Yourself Apart From the Competition
November 05, 2019 10:00 - 20 minutes - 15.9 MBIs Amazon more competitive now than 10 or even 5 years ago? The truth is YES, it is! And it will continue to get more and more crowded with millions of new sellers joining the biggest eCommerce platform every day. Selling on Amazon has changed through the years, but it can still be still highly profitable and a great sales avenue for your business. In this episode, you will learn how you can make your products stand out in this saturated marketplace and boost your sales with the 3 proven ...
09: Scott Voelker shares how to build your brand outside of Amazon
October 29, 2019 08:00 - 35 minutes - 14.2 MBScott Voelker of the Amazing Seller podcast holds nothing back on this first guest episode on Masters of Marketplace podcast. Scott is one of the most authentic, genuine and influential ecommerce experts and hosts a top rated marketing podcast. In this episode, Scott shares his entrepreneurial journey and how his business has evolved over the years, along with his recommendations on how to get started selling online, the true costs of starting a brand online and how to get started even if ...
08: Ways to Brainstorm New Keywords for Your Listings
October 22, 2019 08:00 - 19 minutes - 18.2 MBHaving trouble getting more sales on Amazon? Consider updating your list of target keywords for each of your products. You can never do enough keyword research. Though it may seem tedious and time consuming, you should set aside time to review and expand your keyword list at least once per month. Often small changes in your title or search terms can make a huge difference. In this episode, Kathleen discusses six different ways you can brainstorm new keywords to use for your Amazon listings t...
07: Live Masterclass: How to Prepare Your Amazon Store for the Holidays to Ensure a Profitable Q4 + Masters of Marketplace Membership Information
October 15, 2019 20:39 - 53 minutes - 36.6 MBLooking for help on how to maximize your sales volume during the holidays? This episode was recorded as a live masterclass training to help you understand the best ways to prepare your Amazon store for the holiday sales surge. Kathleen dives in to her top tips on how you can set yourself up for success during Q4 and where to focus your time and energy to ensure growth and profitability this holiday season. Don't worry if you haven't launched your store yet, because you'll learn how to do ...
06: Strategies to Jumpstart Sales on Your Slow Moving Products
October 08, 2019 08:00 - 27 minutes - 21.1 MBThere is nothing worse than a slow moving product on Amazon. But don't worry because there is a way to boost your sales! Don't get stuck with items in inventory for a longer period than you expected. You don’t just lose out on revenue but you also get hit with storage fees from Amazon. Kathleen shares a great deal of knowledge in the new podcast episode that you can surely benefit from! Show notes found at https://www.mastersofmarketplace.com/6
05: How to Get Amazon Customer Support to do Exactly What You Want
September 30, 2019 20:42 - 28 minutes - 22.4 MBHave you ever attempted to resolve an issue with Amazon customer support only to be left with anger, frustration and questioning if you should continue selling on Amazon? ’’Chasing a ghost; fighting with windmills; walking around over and over again through a maze’’. This is another way of saying: I am trying to get my issue fixed by Amazon’s not-so-helpful ‘’Top Solutions” or find an actual human who can help via customer support. Take advantage of the professional advice from Kathleen and ...
04: 3 Things That Are Crucial to Keeping Your Amazon Store Open
September 24, 2019 10:00 - 28 minutes - 30.7 MBNo one wants to be a victim of getting their seller account shut down by Amazon. In this episode, Kathleen shares stories of the early mistakes she made, along with lessons learned from past and present clients she helps through her Amazon consultant agency. You'll learn the common ways sellers lose their account, the 3 most important metrics Amazon is grading you on and the do's and don't after you first get started selling on the platform. Show notes found here: https://www.mastersofmarket...
03: 5 Ways Any Entrepreneur Can Make Money on Amazon
September 08, 2019 17:27 - 23 minutes - 22 MBWhen people think of making money on Amazon, selling products is the first thing that usually comes to mind. But Amazon provides several less obvious opportunities to entrepreneurs to monetize their existing business assets and earn money without adding much more work to their day. In this episode, Kathleen breaks down the five quickest ways to get started making money on Amazon that are so simple anyone can do. Show notes at https://www.mastersofmarketplace.com/3.
02: 7 Steps to Launch Any Brand on Amazon
September 08, 2019 17:17 - 33 minutes - 35.4 MBReady to find out if selling on Amazon is right for your business? In this episode, Kathleen goes through each step to help you determine whether Amazon is a good ecommerce platform for your business. Don't leave it to guessing to figure out how best to launch your brand on Amazon. Take advice from the pros who've done is over 100 times. Find show notes here: https://www.mastersofmarketplace.com/2 Free PDF download found at https://www.mastersofmarketplace.com/sellonamazon
01: A Mission to Help Businesses Succeed on Amazon
September 08, 2019 16:33 - 35 minutes - 36.8 MBWelcome to the Masters of Marketplace podcast where we talk all about AMAZON and share the strategies, tactics and lessons learned to help YOU understand how to leverage the largest online marketplace in the world to grow your business. In this very first episode, Kathleen shares with you how she went from an unemployed therapist to generating 6 figures per month in sales on Amazon. She reveals her journey and passion for sharing knowledge and strategies to help businesses grow their brands ...