Becoming Henry Ford: How to Create a Content Factory That Drives Business w/Francisco Ruiz

Masters of Content

English - February 17, 2021 01:09 - 31 minutes - 28.7 MB - ★★★★★ - 27 ratings
Marketing Business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Back to the Basics: A Winning Content Marketing Strategy During COVID w/ Justin Gray

Next Episode: Give a DAM (Digital Asset Management) About Content w/ Kristina Huddart

Big B2B enterprises push out a lot of content.

It's like they’ve created a content factory that churns out a high volume of personalized work that reaches the right people. You can do that, too.

In this episode, our very own Josh Van Dyk dives into the nuts and bolts of creating a content factory with Fracisco Ruiz, senior vice president at EMMsphere and writer at Brutal Business.

We also discuss:

How to pick the right software vendor
Tips on deploying content automation software
Commonly held myths about user adoption
The #1 most important step in building a content factory

For the entire interview, tune in on Apple Podcasts, Spotify, or wherever you get podcasts.

Find Josh on LinkedIn or send him an email.