Back to the Basics: A Winning Content Marketing Strategy During COVID w/ Justin Gray
Masters of Content
English - January 22, 2021 21:12 - 23 minutes - 32.8 MB - ★★★★★ - 27 ratingsMarketing Business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Defining Your Content Strategy Framework w/ Joe Cardillo
2020 taught us to future-proof our businesses.
Ironically, future-proofing looks a lot like digging into the fundamentals, such as putting the needs of your customer first.
In this episode, we jump into Josh's "wayback machine" (listen for it) with Justin Gray, CEO at LeadMD, to talk about pivoting during COVID and what's ahead for content marketers.
We also discuss:
Justin’s career path and the unique value LeadMD brings its marketing and sales clients
The major pivots LeadMD made in response to COVID
How to expand your definition of success to be in-line with your client’s outcomes
The problems that misalignment in messaging can create
For the entire interview, tune in on Apple Podcasts, Spotify, or wherever you get podcasts.