Creating an Online Fitness Brand with Kaisa from KaisaFit

We're kicking off the new season of M.B.Om with an interview with Kaisa Keranen. Kaisa is a personal trainer, fitness educator and social media influencer known for her fun and innovative ways to get people moving. As owner of KaisaFit, she has developed her own method of movement which she shares daily with her clients and social media followers world wide. She lives and teaches by the motto that health is a feeling not a look and believes whole-heartedly in her mission to get people around the world up and moving! In this episode of the podcast, Kaisa shares how she started KaisaFit on Instagram, what it's been like to grow an online fitness brand and launch her new brand Just Move, navigating being a social media influencer, business lessons she's learned through her career, and more.

Enjoy!

This episode is brought to you by OfferingTree. If you're interested in finding an all-in-one platform for online or in-person teaching, then you should check out OfferingTree. OfferingTree has been supporting M.B.Om for over a year now and I not only love the product but I also love the people. OfferingTree is providing special pricing for M.B.Om listeners, so be sure to visit offeringtree.com/mbom.

In this episode:

Kaisa’s background and how she got into fitness and personal training How Kaisa started her business and using social media to grow her own brand Some of the key ways Kaisa was able to grow and maintain her following on social media The different aspects of a successful fitness business Difficulties with selling your product to your audience Building a fitness program that allows people to start without any equipment Business lessons that Kaisa has learned throughout her career thus far

Guest links:

Instagram: https://www.instagram.com/kaisafit

Start Moving: https://startmoving.com/

Just Move: https://justmove.com/mbom/

Kaisa’s Podcast: https://podcast.kaisafit.com/