Nancy Zwiers Shares How She Changed Toy Marketing With the Launch of Hatchimals [Ep. 31]

Mastering the Attention Economy

English - August 31, 2020 15:00 - 22 minutes - 31.1 MB - ★★★★★ - 24 ratings
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Previous Episode: Neal Schaffer Shares the Secrets To Running a Great Influencer Marketing Campaign [Ep. 30]

Next Episode: Cristin Culver Shares How She Developed and Scaled Opendoor's Local PR Strategy [Ep. 32]

This is an episode of Mastering the Attention Economy Podcast with host Ari Lewis and Nancy Zwiers. Nancy is the former CMO of Spinmaster. While at Spinmaster she managed the marketing strategy for a variety of products including Hatchimals, Air Hogs and Paw Patrol. She previously worked for Kraft, Proctor and Gamble and Mattel where she led the Barbie brand.

We discuss how Hatchimals became the most popular toy of 2016, why you shouldn't always follow the playbook, using FOMO to build hype, and what to do when you are "too" successful.

Add Nancy on LinkedIn: https://www.linkedin.com/in/nancy-zwiers-3167a/ Hire Nancy: https://www.cmocoaches.com/

Follow Ari on Twitter: https://twitter.com/amlewis4 Follow Ari on Instagram: https://www.instagram.com/ari_lewis4/ Visit Ari's Site: http://arilewis.com/

Produced by Courtnie Lewis: https://www.courtnielewis.com

Music by Mark Rhodes: https://open.spotify.com/artist/2F3QTcv7P4TxveL1tDeXmL?si=KEiZ9oB_TQyD_3ISQC8y-A

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@amlewis4