Tej Dosa is a Direct-to-Consumer (DTC) copywriter and agency owner servicing e-commerce and info-product companies. From age 14, he started building and failing at the game of online business until he discovered Direct Response marketing, on which he doubled down. This decision led to numerous successful companies while generating great results for clients in the online space. When business started booming, Tej shifted his focus inwards to ask the big questions in life such as, ‘Who am I?’ and ‘What is the true nature of reality?’ in a quest to discover his true potential as a human being. The result is a genuinely inspiring guest for this podcast, a young man who has already looked in the face of what it means to live a full and profitable life and surrendered to it.

 

In today’s episode, Tej explains how integrating structured free time into his daily schedule keeps his mind fresh and creative by allowing room for thoughts other than just business. He discusses his early days as an entrepreneur when a grueling work schedule left him tired and feeling hollow regardless of his successes. Tej reveals how he had to ‘deprogram’ himself from the accepted middle-class way of ‘working hard’ for every dollar to find a better way of achieving his goals. He also explains how holding on to old ideas of self-identity can be destructive crutches for just ‘getting by’ and how stripping his own needs and desires back to the bare necessities freed him to enjoy his life as it is.

 

“Realizing that you're not going to be perfect gives you the courage to actually try it” - Tej Dosa

 

 

Today on Mastering Midlife:

 

A day in the work-life of Tej How Tej discovered Direct Response marketing Tej’s ‘Deep Work’ technique to work without distraction or interruption Why being attached to learned behaviors can obstruct the creative flow How investigating his peers lead to a passion for ‘structured free time’ How treating your life to the 4% battery rule will enrich your time and energy

 

Connect with Tej Dosa:

 

The Tej Dosa Letter Website Tej Dosa on Instagram Tej Dosa on Twitter

 

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