Today I am going to share a real-life case study about a client I worked with a few years ago in the online advertising space.

They came to me desperately needing to increase their sales and nothing was working.

I remember walking into their office and the tension in there was palatable - you could literally feel the pressure and stress everyone was under.

Fast forward 4 weeks and they had increased their sales by 500% all by making one simple change in their approach.

You can apply this approach to almost any business so I’m sure you’ll get a stack out of listening to this week’s episode.