Marxism and Marketing - for iPod/iPhone
8 episodes - English - Latest episode: over 11 years ago - ★ - 1 ratingWhat can Marxism teach us about marketing? Is Communist thinking relevant when applied to a modern drink’s marketing strategy? The successful sale of white cider to people from poorer economic demographics has not gone unnoticed and many social commentators have criticised the manner in which the drink has been marketed. In a Capitalist system, should we expect all market opportunities to be exploited regardless of moral implications? What conclusions can be drawn when we apply Neo-Marxist thinking to the marketing of white cider, and its impact on the consumers it targets? In this audio collection The Open University’s Andrew Lindridge, Senior Lecturer in Marketing, uses this unique example to encourage the development of critical thinking skills.
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Episodes
What is Neo-Marxism?
January 29, 2013 09:45 - 1 minute - 1.95 MBHow does Neo-Marxism differ from our typical view of Marxism?
Transcript -- What is Neo-Marxism?
January 29, 2013 09:45 - 72.3 KB application/pdfTranscript -- How does Neo-Marxism differ from our typical view of Marxism?
Marketing White Cider
January 29, 2013 09:44 - 2 minutes - 2.13 MBWhat are the motivations behind the development of cheap alcohol?
Transcript -- Marketing White Cider
January 29, 2013 09:44 - 20.8 KB application/pdfTranscript -- What are the motivations behind the development of cheap alcohol?
A Neo-Marxist perspective on White Cider
January 29, 2013 09:44 - 2 minutes - 2 MBIs cheap alcohol developed in order oppress the vulnerable?
Transcript -- A Neo-Marxist perspective on White Cider
January 29, 2013 09:44 - 74 KB application/pdfTranscript -- Is cheap alcohol developed in order oppress the vulnerable?
Neo-Marxism and prestige brands
January 29, 2013 09:42 - 56 seconds - 1.03 MBLooking at market segmentation from a Marxist perspective
Transcript -- Neo-Marxism and prestige brands
January 29, 2013 09:42 - 67.9 KB application/pdfTranscript -- Looking at market segmentation from a Marxist perspective