Why Your Media Buying Strategy Is Killing Your Brand
MarTech Podcast ™ // Marketing + Technology = Business Growth
English - May 24, 2024 12:00 - 11 minutes - 10.3 MB - ★★★★★ - 169 ratingsMarketing Business Careers technology martech marketing growth business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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Co-Founder at Mutinex, Henry Innis, delvesWhy Your Media Buying Strategy is Killing Your Brand. In this episode, Henry shares insights on allocation between brand and performance, how media buying can potentially harm a brand,and demand capture versus demand creation.
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