Why Prioritizing Zero-Party Data Will Be Integral To Marketing
MarTech Podcast ™ // Marketing + Technology = Business Growth
English - May 27, 2024 12:00 - 24 minutes - 22.5 MB - ★★★★★ - 169 ratingsMarketing Business Careers technology martech marketing growth business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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EVP and Chief Data Officer at Yext, Christian Ward,delves into Why prioritizing zero-party data will be integral to marketing. Marketers and consumers have become more prompt driven, thus necessitating zero party data. Today, Christian discusses the integral nature of zero party data to the future of marketing, as well as the importance of paying attention to the cookie world
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