MarTech Podcast ™ // Marketing + Technology = Business Growth artwork

What CMOs Should Consider When Choosing A CDP -- Lynne Capozzi // Acquia

MarTech Podcast ™ // Marketing + Technology = Business Growth

English - November 30, 2021 12:00 - 16 minutes - 14.7 MB - ★★★★★ - 169 ratings
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Previous Episode: Creating Digital Experiences For The Post-Pandemic Consumer -- Lynne Capozzi // Acquia
Next Episode: Tech Skills Gap Facing Marketing Teams -- Lynne Capozzi // Acquia

Chief Marketing Officer at Acquia, Lynne Capozzi, shares her thoughts on what CMOs should be considering when making a CDP choice. The move away from third-party data has increased the value of first-party data. Companies have to become smarter about the way they handle user data. Today, Lynne looks at the factors CMOs should consider when choosing a CDP. Show Notes

Connect With: 

Lynne Capozzi: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  Twitter

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