MarTech Podcast ™ // Marketing + Technology = Business Growth artwork

The Future Of TV For Marketers: On-Screen vs Second Screens Content -- Devin Fallon // Tremor Video

MarTech Podcast ™ // Marketing + Technology = Business Growth

English - November 06, 2021 12:00 - 19 minutes - 18.1 MB - ★★★★★ - 169 ratings
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Previous Episode: Monetizing Your Community Marketing Efforts -- Lloyed Lobo // Boast.AI
Next Episode: Best Practices For Mastering 2nd Screen TV Marketing -- Devin Fallon // Tremor Video

Today we're going to discuss the increasing importance of the second screen. Joining us is Devin Fallon, the VP of Media Insights and Analytics at Tremor Video, which is a programmatic video platform built for storytelling and matching advertisers with their desired audience wherever they may be through custom video experiences delivered across all screens including mobile, tablet and connected TV. In part 1 of our conversation, Devin and I are going to talk about the differences between linear connected and second screen television advertising. Show Notes

Connect With:

Devin Fallon: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  Twitter

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