The Challenges Of An Omni-Channel Marketing
MarTech Podcast ™ // Marketing + Technology = Business Growth
English - April 23, 2024 12:00 - 15 minutes - 14.5 MB - ★★★★★ - 169 ratingsMarketing Business Careers technology martech marketing growth business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Using Midjourney For Eye-Popping Imagery
Next Episode: How Data Marketing Is Reshaping Omni-Channel Marketing
Jason Lyman, CMO at Customer.io, delves into omnichannel marketing. Today's consumers have diverse preferences in brand communication, prompting companies to embrace an omnichannel messaging strategy. Ultimately, understanding how to leverage various channels strategically and orchestrate them for maximum impact is crucial. Today, Jason discusses how to navigate the challenges of the omnichannel landscape.
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