MarTech Podcast ™ // Marketing + Technology = Business Growth artwork

OTT vs. Linear Television Advertising -- Anthony Katsur // Nexstar Digital

MarTech Podcast ™ // Marketing + Technology = Business Growth

English - October 03, 2019 12:00 - 22 minutes - 20.3 MB - ★★★★★ - 169 ratings
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Previous Episode: 300+ Pieces of Content and 350,000 Downloads - Month 18 (September Update) - Benjamin Shapiro // benjshap LLC
Next Episode: Campaign Cost for OTT & Linear Television -- Anthony Katsur // Nexstar Digital

Today we're going to discuss one of my favorite developing marketing channels, digital OTT television. Joining us is Anthony Katsur, who is the SVP of Digital Strategy, Corp Development, and Ops at Nexstar Media, which is the largest TV station operator in the country. In part 1 of our conversation, Anthony is going to give us an overview of the competitive OTT landscape and why it's relevant for marketers. Show Notes

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Anthony Katsur: Website // LinkedIn // TwitterThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  Twitter

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