Optimizing Organic Marketing Channels
MarTech Podcast ™ // Marketing + Technology = Business Growth
English - June 05, 2024 12:00 - 15 minutes - 13.9 MB - ★★★★★ - 169 ratingsMarketing Business Careers technology martech marketing growth business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Thinking Beyond The Old Way Of “Bean Counting” Measurement
Next Episode: Ins & Outs Of Powerful Product Marketing
Senior Director of Product Marketing at Branch, Christian Ashlock, shares his perspectives on optimizing organic marketing channels. In this episode, Christian delves into the challenges of measuring marketing strategies in organic channels and the need for a blend of short-term and long-term measurement, emphasizing the importance of optimizing these channels to create great experiences and measure their effectiveness, while balancing creative and technical aspects of marketing.
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Christian Ashlock: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.