MarTech Podcast ™ // Marketing + Technology = Business Growth artwork

Marketing Attribution vs. Channel Attribution - Scott Vaughan // Integrate

MarTech Podcast ™ // Marketing + Technology = Business Growth

English - May 30, 2020 12:00 - 25 minutes - 23.4 MB - ★★★★★ - 169 ratings
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Previous Episode: Why the Heck Should You Be Sending Postcards? -- Jordan Crawford // Scout
Next Episode: B2B Attribution & The Model Behind Customer Acquisition - Scott Vaughan // Integrate

Today we rebroadcast our conversation with Scott Vaughan, the CMO at Integrate, the leader in demand & marketing orchestration. In part 1 of our conversation, we are going to discuss the role that marketing attribution plays in different types of organizations. Show Notes

Connect With: 

Scott Vaughan - Website // Linkedin // TwitterThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  Twitter

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