MarTech Podcast ™ // Marketing + Technology = Business Growth artwork

Is Data-Driven Marketing Really BS? -- Edward Nevraumont // Marketing BS

MarTech Podcast ™ // Marketing + Technology = Business Growth

English - August 27, 2019 12:00 - 17 minutes - 16.2 MB - ★★★★★ - 169 ratings
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Previous Episode: Career Pathing From a Bootstrapped B2B Saas Company Founder -- Glenn Gaudet -- GaggleAMP
Next Episode: What is MarTech? -- Scott Brinker // Chiefmartech & VP of Platform at Hubspot

Our discussion continues around a controversial topic in marketing: that it's all just bullshit. Joining us again is Edward Nevraumont, Author of Marketing BS and Senior Advisor at Warburg Pincus LLC. Prior to his current advisement work, Edward was Chief Marketing Officer at General Assembly, where he helped build and prepare the company for a $412.5mm sale to Adecco in 2018. In part 1 of our conversation, Edward talked us through the problems that advertising faces and why it's all bullshit, and today, he'll tell us why data-driven marketing is basically BS. Show Notes

Connect With:

Edward Nevraumont: Website // LinkedIn // TwitterThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  Twitter


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