MarTech Podcast ™ // Marketing + Technology = Business Growth artwork

How Data Is Changing the Utility of Customer Segmentation -- Tim Burke // Affinio

MarTech Podcast ™ // Marketing + Technology = Business Growth

English - November 18, 2019 13:00 - 26 minutes - 24.7 MB - ★★★★★ - 169 ratings
Marketing Business Careers technology martech marketing growth business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Bridging the Entrepreneurial Gap to the Digital Age -- Doug Morneau // Real Marketing Real Fast
Next Episode: Turning Data-Driven Segmentation Into Customers -- Tim Burke // Affinio

Today we're going to discuss the purpose and utility of what some believe is becoming a lost art for marketers: customer segmentation. Joining us is Tim Burke, Co-Founder and CEO at Affinio, which is an augmented analytics platform that surfaces deep consumer insights within any data set. In part 1 of our conversation, we talk about how marketers' access to data is changing the utility of customer segmentation. Show Notes

Connect With:

Tim Burke: Website // LinkedIn // TwitterThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Twitter Mentions