Welcome to Customer Appreciation Week on the MarTech podcast. Each day this week we are going to publish an episode that discusses what you need to know about how to humanize your sales and marketing efforts to build long-lasting and impactful relationships. Joining us is Daniel Rodriguez, who is the Head of Marketing at Alyce. Today we discuss why building real human relationships matters, how to effectively relate to your customers, and why empathy is the missing component into building ROI. Show Notes

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Daniel Rodriguez: Website // LinkedIn // Twitter The MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  Twitter

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