MarTech Podcast ™ // Marketing + Technology = Business Growth artwork

How AI & ML are Changing Consumer Research -- Dr. Duane Varan // MediaScience

MarTech Podcast ™ // Marketing + Technology = Business Growth

English - December 16, 2022 12:00 - 27 minutes - 25.1 MB - ★★★★★ - 169 ratings
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Previous Episode: Marketing Strategies to Retire -- Constantine Yurevich // SegmentStream
Next Episode: AI Innovations in MarTech -- Dr. Duane Varan // MediaScience

Dr. Duane Varan, founder and CEO of MediaScience, talks about the science of machine learning in marketing. How we track marketing success has evolved throughout the years. And we can now collect more accurate data through technological advancements. Today, Dr. Duane explains how machine learning and AI are changing consumer research. Show Notes

Connect With:

Dr. Duane Varan: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  Twitter

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