Exploring The Relationship Between Creativity & Modern Content Suites
MarTech Podcast ™ // Marketing + Technology = Business Growth
English - April 30, 2024 12:00 - 18 minutes - 16.9 MB - ★★★★★ - 169 ratingsMarketing Business Careers technology martech marketing growth business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: The Impact Of AI On Personalized Content Delivery
Next Episode: Defining AI Data Analytics For Marketers
Deane Barker, Global Director of Content Management at Optimizely, delves into the relationship between creativity and modern creativity suites. Recent patterns in the marketing space has called for a review of the role of modern content suits in the creative process. In today’s episode, Dean delves into how the romantic lie of creativity, the concept of externalization, the 85% mark, and the element of chaos in creativity intertwine in the relationship between creativity & modern content suites.
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