Effective Leadership In Marketing Organizations
MarTech Podcast ™ // Marketing + Technology = Business Growth
English - May 14, 2024 12:00 - 15 minutes - 14.3 MB - ★★★★★ - 169 ratingsMarketing Business Careers technology martech marketing growth business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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CMO at WorkBoard, David Chase, delves into Effective leadership in marketing organizations. As companies strive to hit their goals every quarter, it has become increasingly important that clear communication flows from the top of the ladder to every department. Today, David discusses how to effectively communicate OKRs within a marketing organization, as well as the relationship/distinction between OKRs and KPIs.
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