MarTech Podcast ™ // Marketing + Technology = Business Growth artwork

CDPs and the Lack of Data in Africa -- Oti Ukubeyinje // Terragon Limited

MarTech Podcast ™ // Marketing + Technology = Business Growth

English - January 14, 2023 12:00 - 15 minutes - 14.4 MB - ★★★★★ - 169 ratings
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Previous Episode: Should You Expand Your Targeting to Africa? -- Oti Ukubeyinje // Terragon Limited
Next Episode: Preparing for a Cookie-Less Africa -- Oti Ukubeyinje // Terragon Limited

Oti Ukubeyinje, VP of product marketing and growth at Terragon Group, continues the chat about marketing in Africa. Digital marketing is based on data. So how can you effectively target in a marketplace that’s lacking in data? Today, Oti talks about CDPs and the lack of data in Africa. Show Notes

Connect With:

Oti Ukubeyinje: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  Twitter

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