MarTech Podcast ™ // Marketing + Technology = Business Growth artwork

Campaign Cost for OTT & Linear Television -- Anthony Katsur // Nexstar Digital

MarTech Podcast ™ // Marketing + Technology = Business Growth

English - February 14, 2021 13:00 - 21 minutes - 19.4 MB - ★★★★★ - 169 ratings
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Previous Episode: OTT vs. Linear Television Advertising -- Anthony Katsur // Nexstar Digital
Next Episode: Why ABM is for everyone in 2021 -- Randi Barshack // RollWorks

Today we're going to discuss one of my favorite developing marketing channels, digital OTT television. Joining us is Anthony Katsur, who is the SVP of Digital Strategy, Corp Development, and Ops at Nexstar Media, which is the largest TV station operator in the country. In part 2 of our conversation, Anthony is going to tell us about the difference between traditional TV and OTT ad opportunities. Show Notes


Connect With: 

Anthony Katsur: Website // LinkedIn // TwitterThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  Twitter


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