Episode 61: Ken Ungar, CHARGE

Ken Ungar is the President & Founder of CHARGE, focused on unlocking
the power of sponsorships to enhance the brands and grow the
businesses of the C-suite, sales workforce, and nonprofit space alike.
Using one guiding principle—“Leave your clients better than you found
them”—Ken’s clients and collaborators have included Honda, Acura, the
Los Angeles Dodgers, Coca-Cola, Disney, General Motors, Jim Beam,
Microsoft, Reebok, and fifty-plus professional athletes in the NFL,
NASCAR, and IndyCar.

In his own words, Ken has embarked on a “weirdly diverse” career,
sticking to following his passions and taking opportunities when they
present themselves—he’s been a lawyer, government official, and
marketer, as well as serving as a league representative, event promoter,
and business leader at the highest levels of professional sports.
Ken’s experience in sports business, personal branding, media training,
sponsorships, and endorsements, as well as agents and legal issues,
inspired him to pen his second book, Sponsorship Strategy: Practical
Approaches to Powerful Sponsorships, to help marketers, managers,
and executives identify optimal audiences for sponsorship, solidify
their sponsors’ brand image, and leverage B2B and corporate
social responsibility.

In addition to his sponsorship prowess and behind-the-velvet-rope
experiences, Ken’s also a veteran of the airwaves; you can find his
interviews on ABC News, AP, CNN Money, ESPN, Forbes, Fox News, Good
Morning America, LA Times, New York Times, Chicago Tribune,
Washington Post, Sports Business Journal, Sports Illustrated, USA
Today, and World News Tonight.