MarketPlay
68 episodes - English - Latest episode: almost 3 years ago -MarketPlay by Two Trees PPC shares the stories of hard working entrepreneurs and industry leaders, with a goal to inspire fellow business owners to keep on at their dreams and make their businesses better. We throw in a few fun games each week to quiz our guests on some of the latest news and developments in the marketing and branding world. We have guests from a wide variety of industries and backgrounds to share as many interesting stories as possible. You'll notice some common themes to success and hopefully pick up some useful tips to apply to your own business.
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Episodes
Episode 63: Robby Switzer, Shopanova
October 01, 2021 20:00 - 51 minutes - 35.1 MBDaniel Stafford and Robby Switzer are the founders of Shopanova, a modern growth media buying agency for eCommerce shops. Robby and his co-founder, Dan, grew up in Alaska, working as commerical fishermen and doing construction projects during the off-season when they weren't out at sea - until having their families and deciding to switch paths. Since getting into marketing and Facebook ads, they created Shopanova and have been able to develop processes and effective sales funnels to grow ...
Episode 62: Chris Pistorius, KickStart Dental Marketing
September 24, 2021 19:00 - 42 minutes - 29.4 MBChris Pistorius is the founder of KickStart Dental Marketing which has consistently been listed as one of the top dental marketing companies in the country by UpCity, SEO For Growth, DesignRush, Expertise & AgencyVista. Having over 15 years of experience in dental marketing, he has worked with countless dentists & orthodontists across multiple facets of marketing, consulting, and coaching. He shares his expertise by giving marketing seminars across the country and hosting a weekly dental mar...
Episode 61: Ken Ungar, CHARGE
September 17, 2021 15:00 - 45 minutes - 31.2 MBKen Ungar is the President & Founder of CHARGE, focused on unlocking the power of sponsorships to enhance the brands and grow the businesses of the C-suite, sales workforce, and nonprofit space alike. Using one guiding principle—“Leave your clients better than you found them”—Ken’s clients and collaborators have included Honda, Acura, the Los Angeles Dodgers, Coca-Cola, Disney, General Motors, Jim Beam, Microsoft, Reebok, and fifty-plus professional athletes in the NFL, NASCAR, and IndyCar. ...
Episode 60: Vikrant Shaurya
September 03, 2021 22:00 - 36 minutes - 25.1 MBVikrant Shaurya is the CEO and Founder of BestsellingBook.com. He’s also the author of two #1 bestsellers: P.O.W.E.R: The Success Mantra, and How to Write a Bestseller: Become a Bestselling Author, Attract High-Value Clients, and Skyrocket Your Authority. Vikrant is the most-viewed author for “eBook Publishing” on Quora and is recognized by the National Academy of Bestselling Authors. A lifelong lover of books, this entrepreneurial bibliophile devoted years of his life not only to devouri...
Episode 59: Adrienn Chang, Wow Wow Lemonade El Dorado Hills
August 27, 2021 20:00 - 38 minutes - 26.2 MBAdrienn Chang is the owner of Wow Wow Hawaiian Lemonade in El Dorado Hills, California. Working in the insurance industry for almost 20 years, she got tired of the corporate world and wanted to pursue her passion in being a small business owner. When she was first introduced to the Wow Wow Hawaiian Lemonade franchise by her close friend two years ago, the good vibes and the good eats instantly brought her back home to her roots in Maui. Adrienn fell in love with the brand and the missio...
Episode 58: Gabrielle Dolan
August 20, 2021 17:00 - 51 minutes - 35.2 MBGabrielle can tell you a story or two. In fact, it was while working in senior leadership roles in Corporate Australia she realized the power of storytelling in effective business communication. She is now a highly sought-after international keynote speaker and educator. Her impressive client list includes VISA, EY, Amazon, Vodafone and the Obama Foundation, to name drop a few… and she got to meet Barack Obama while undertaking that work. Gabrielle holds a master’s degree in Management and ...
Episode 57: Keri Murphy, Inspired Living
August 13, 2021 19:00 - 43 minutes - 30 MBThe CEO and founder of Inspired Living, Keri Murphy is committed to empowering people all over the world to “Dream it. Live it. BE it!” This international speaker, video marketing expert, and business mentor honed her expertise in the entrepreneurial field for more than 22 years and on-camera for over 3 decades. Her company specializes in teaching entrepreneurs how to stand out online, authentically show up on-camera and become an industry leader in their space. A veteran of television with...
Episode 56: Tim Keen, LOOP Club
August 06, 2021 19:00 - 57 minutes - 39.4 MBTim Keen, co-founder of LOOP Club, is a LA-based marketer (originally from Melbourne, Australia, with a stint in Montreal) whose previous day job was in a touring rock band. He learned the ropes by dropshipping sex toys and bootleg Harry Potter merch, and leveraged that experience to get his first-ever full-time job at 28, running Google Ads at MuteSix. After scaling 3 clients by 10X in 6 months, he got back into the music industry with a stint at Roland, working on digital transformation on...
Episode 56: Tim Keen, Loop Club
August 06, 2021 19:00 - 57 minutes - 39.4 MBTim Keen, co-founder of Loop Club, is a LA-based marketer (originally from Melbourne, Australia, with a stint in Montreal) whose previous day job was in a touring rock band. He learned the ropes by dropshipping sex toys and bootleg Harry Potter merch, and leveraged that experience to get his first-ever full-time job at 28, running Google Ads at MuteSix. After scaling 3 clients by 10X in 6 months, he got back into the music industry with a stint at Roland, working on digital transformation on...
Episode 55: Amy Anderson, Wild Coffee Marketing
July 30, 2021 19:00 - 48 minutes - 33.2 MBAmy Anderson is a widely respected and creative industry leader who sees the unique opportunity to leverage creativity to transform both brands and entire organizations across multiple sectors. She has a track record of driving value for clients through brand and growth strategies, designing teams and innovative marketing strategies. Her work at Wild Coffee is focused on transforming businesses through a diverse set of disciplines and tailor-made teams that span brand strategy, digital marke...
Episode 54: Sean Campbell, Cascade Insights
July 23, 2021 22:00 - 49 minutes - 33.8 MBSean Campbell has been training, mentoring, and educating all his life. An exceptionally well-regarded conference speaker and author, Sean has delivered talks for Fortune 50 companies and top tier conferences. He has also been the author of several books on technical as well as business topics. He has also been a professional services firm owner for over 20 years. His professional services work has spanned consulting engagements with the Fortune 50 and startups you’ve heard of, the sale of...
Episode 53: Joris Bryon, Dexter Agency
July 16, 2021 20:00 - 47 minutes - 32.6 MBJoris Bryon is the founder and CEO of Dexter Agency, a remote team of e-commerce conversion optimization and email marketing specialists. The agency serves high- revenue e-commerce stores that are ready for continuous growth. With over 1500 A/B tests under his belt, Joris wrote the book “Kill Your Conversion Killers” to help all the online stores he hasn’t worked with (yet). Support the show
Episode 52: Augie Johnston, VidCHOPS
July 09, 2021 20:00 - 45 minutes - 31.3 MBAugie Johnston is a 35 year old ex-YouTuber, former professional basketball player, turned entrepreneur. He is currently making waves in the video editing industry as a result of his promising start-up called VidChops. Vidchops, the brainchild of Augie, assists video creators, influencers, and digital marketers by carrying out the hard work of editing their videos. This allows them to focus more on the “content” side of their productions to therefore help them create more videos and better ...
Episode 51: Rebecca Ahn, Tough Cookie Travel
July 02, 2021 19:00 - 51 minutes - 35.7 MBRebecca Ahn is an avid traveler, entrepreneur, writer, martial artist, and all around warrior woman currently living a multi-city life vagabonding between Los Angeles, the San Francisco Bay Area, and anywhere else that will take her. But if you ask her, she really considers the whole world her home. A creative multipotentialite and professional chameleon, Rebecca has had an unconventional career that's spanned wildland firefighting, theatre, tech, cryptocurrency, filmmaking, stunts, busines...
Episode 50: Steve Wiideman
June 25, 2021 22:00 - 40 minutes - 27.5 MBFamously known in SEO circles as "SEO Steve," Steve Wiideman is a writer, scientist, professor, and practitioner of search optimization. Steve lives, breathes, and eats SEO, SEM, and inbound marketing. When he's not leading his team of SEO consultants for franchise, multi-location and ecommerce brands, he's a cheeseball romantic, entertaining dad, and world traveler with a passion for life; embracing culture and diversity. While serving as an adjunct professor at UCSD and CSUF, Steve’s als...
Episode 49: Rand Fishkin, Sparktoro
June 11, 2021 21:00 - 54 minutes - 37.5 MBRand Fishkin, cofounder and CEO of audience research startup SparkToro, may be best known for his popular blogs and regular Whiteboard Friday series on Moz, the company he co-created and grew to 130+ employees, $30M+ in revenue, and traffic to 30M+ visitors/year. This series is watched by tens of thousands of marketers each week. He raised two rounds of funding for Moz, led three acquisitions, and a rebrand. Rand stepped down as CEO in 2014 during a rough bout with depression and left the ...
Episode 48: Paul Sockett
June 04, 2021 14:00 - 1 hour - 51.3 MBToday, our guest is Paul Sockett. He is a storyteller and creator; a professional actor and voice artist; a creative multipotentialite, and a wanderer of the world. He also helps people realigning with their story and how it impacts their spaces (and the things in it). Paul speaks a lot on uncovering and rediscovering our relationship with masculinity & femininity, and looks at all of us as energy and wants to help people consciously choose what they share their energy with. He also loves ex...
Episode 47: Lauren Yee, Cultivator of Curiosity & this.us.now.
May 28, 2021 19:00 - 1 hour - 48.8 MBLauren Yee is a cultivator of curiosity, a builder of communities, and a process-driven problem solver who has been managing people, projects, and clients since 2005. She helps individuals of all ages, improving upon ideas so they reach their fullest potential, and streamlining policies, processes, and procedures are the things that make me come alive. She believes that curiosity, consistency, and authentic connections are the greatest drivers of great things. Before venturing out on my own...
Episode 46: Caitlin Kolb, Pilates Done Differently
May 21, 2021 07:00 - 58 minutes - 40.1 MBCaitlin Kolb is the founder and owner of Pilates Done Differently (formerly Studio 20) in San Francisco. Caitlin specializes in post-rehab care and is known citywide for her unique approach to Pilates and the results she can achieve with her clients. Driven by her passion to help people feel at home in their bodies and more fulfilled in their lives, her teaching is trauma-informed, comforting, and intuitive. With more patience, care, and generosity, she knows Pilates can be much more than wh...
Episode 45: Ginger Elizabeth Hahn, Ginger Elizabeth Chocolates
May 15, 2021 01:00 - 48 minutes - 33.3 MBGinger Elizabeth Hahn of Ginger Elizabeth Chocolates thinks the color of chocolate is sexy. Through her connections with the local agricultural community, her bon bons are now inspired by local organic farms and all the lush flora that grows throughout California. Listen to how Ginger grew her business to become the taste of California in our latest episode of MarketPlay. ____ Ginger Elizabeth of Ginger Elizabeth Chocolates, a Northern California chocolate boutique specializing in chocolat...
Episode 44: Anna Cantor
May 07, 2021 22:00 - 51 minutes - 35.3 MBAnna Cantor is a Certified Life Coach and Dementia Care consultant. After her mother was diagnosed with early onset Alzheimers in 2010, Anna became her full time caregiver at only 26 years old. For over a decade Anna has managed her care & sought out how to help others deal with grief and loss and get the right support they need. Anna found that she lacked community and 1:1 help that was specific to her needs, alongside the needs of her mother. She believes firmly that you cannot care for ot...
Episode 43: Hailey Kleinhans, Capitol Floats Auburn
April 30, 2021 22:00 - 45 minutes - 31 MBIn this episode Hailey Kleinhans, Owner of Capitol Floats Auburn, helps us understand the experience of floating, and talks about her vision to spread the concept of connection to self and others at Auburn's new float spa. Hailey Kleinhans (Kline-Hanz) considers herself an artist, creative and entrepreneur. She was introduced to floating by Ryan Duey in 2016 - having no idea what it was, she showed up to his newly opened float center and fell in love with the tank. One thing led to another,...
Episode 42: Jonathan Havens, Cannabis Law
April 23, 2021 22:00 - 52 minutes - 36.3 MBJonathan Havens joins us on this episode of MarketPlay, and we're so happy to have him! Jonathan Havens is the co-chair of both the Cannabis Law Practice and the Food, Beverage & Agribusiness Practice at Saul Ewing Arnstein & Lehr LLP. He counsels state cannabis license applicants and awardees, ancillary service and product providers, investors, management companies, and various other entities that are affected by federal and state cannabis laws. In addition to his cannabis law practice, ...
Episode 41: Ash Alhashim, BFG Consulting
April 16, 2021 22:00 - 46 minutes - 31.7 MBThis week's episode of MarketPlay features Ash Alhashim of BFG Consulting. With more than a dozen years of experience helping technology companies define and execute their go-to-market strategies, he is a firm believer that sales should be as much science as art — and that data should inform decisions wherever possible. He founded BFG Consulting with the goal of helping B2B SaaS businesses generate predictable, repeatable revenue by investing in state-of-the-art sales programs. Prior to ...
Episode 40: Jeroen Corthout, Co-Founder at Salesflare
April 09, 2021 23:00 - 50 minutes - 34.8 MBIn this episode, we're joined by Jeroen Corthout, co-founder and CEO of Salesflare, an intelligent CRM built for SMBs selling business-to-business, mostly popular with agencies and SaaS companies. Salesflare was founded when Jeroen and his co-founder Lieven wanted to manage their leads for their software company in an easier way. They didn't like to keep track of them manually, so they built Salesflare, which pulls customer data together automatically. Salesflare is a top-rated CRM on review...
Episode 39: Adam Weil - Creative Director of White Rabbit Group
April 02, 2021 22:00 - 46 minutes - 31.8 MBCreative Director and Partner of White Rabbit Group, a software agency that builds web and mobile applications for agencies and creative studios. Adam oversees the creative and strategic direction. From proposal to project delivery, he's involved in every step to ensure creative vision and execution are aligned with the partners' goals and their client's needs. From working alongside small business owners to executing large-scale projects for Fortune 50 companies, his wide range of experienc...
Episode 38: Jeff Harry
March 26, 2021 22:00 - 1 hour - 44.5 MBIn this episode of MarketPlay, Meryl talks with Jeff Harry about authenticity and the way he helps tech and Fortune 500 companies create psychologically safe places to play. He uses his background in positive psychology to help employees move from neutral to flourishing. He doesn't believe in forced fun and believes seeing what's "right" in people can help all of us see what's right in our future. -- Jeff Harry shows individuals and companies how to tap into their true selves, to feel th...
Episode 37: Kayla Rabbich
March 19, 2021 21:00 - 46 minutes - 31.9 MBKayla Rabbich serves William Jessup University as the Digital Marketing Manager. After graduating with a Bachelors in Marketing from California Baptist University, she worked in the Marketing industry for over 8 years in different areas of marketing and events, learning the ins and outs of how businesses put their best foot forward. At Jessup she earned her Masters in Business Administration and applies the skills she learned from that degree into her role every day. She first held the rol...
Episode 36: Shane Barker
March 12, 2021 20:00 - 55 minutes - 37.9 MBShane Barker is a digital marketing consultant who specializes in influencer marketing, product launches, sales funnels, targeted traffic, and website conversions. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities. Listen as Shane and Meryl discuss all things digital marketing and get to learn more about Shane's journey to where he's at right now. Support the show
Episode 35: Anthony Scott Logan
March 05, 2021 04:00 - 36 minutes - 25.1 MBThis week Meryl took some time to speak with Anthony Scott Logan who now lives in Dubai! Anthony Scott Logan is the 33-year-old CEO of Noir Agency – an international brand marketing agency that helps ambitious founders create and build brands with purpose that impact the world. Anthony was an art school dropout who previously founded and exited his first business as 24 years old called La Vida Magazine. Anthony leads a team of creatives across both the UK and the UAE and has spent the las...
Episode 34: Thaleon Tremain
February 26, 2021 19:00 - 40 minutes - 27.8 MBThaleon Tremain has been involved in international business development for the past 25 years. He is a co-founder and the CEO of Pachamama Coffee, based in Sacramento, California, that is 100% owned and governed by more than 140,000 family farmers in Peru, Nicaragua, Guatemala, Mexico and Ethiopia. We were so excited to talk with Thaleon and learn more about his business experiences. Listen to this one with a good cup of coffee, we know a great place to grab a cup... Support the show
Episode 33: Alma Galvan
February 19, 2021 19:00 - 44 minutes - 30.3 MBAlma Galvan is the Communications & Marketing Manager at @sacramentobbb and joined us this week to share her experiences and how her 15 years working in the BBB has exposed her to all kinds of business stories. The BBB is more than just a place for complaints - there's actually a lot of free resources available because of Accredited Business (like Two Trees PPC) who pay into a fund that gives back to the business community. Support the show
Episode 32: Matthew Burgess
February 12, 2021 20:00 - 55 minutes - 37.9 MBMatthew Burgess of @burgessbrothersbbq, creator of the @churwaffle and all round good guy, joined us this week to share his story. Sacramento legends, The Burgess Brothers, are dedicated to the local community and are currently working hard on raising funds to support the struggling restaurant industry by partnering up with the San Francisco 49ERS. Support the show
Episode 31: Ben Comroe
February 05, 2021 20:00 - 42 minutes - 29.4 MBThis week we're joined by our good friend Ben Comroe, owner of Logical Inc, a Sacramento based web development and marketing agency focused on sustainable and profitable results for his clients. Support the show
Episode 30: Felipe Silva (@the_lost_coast)
January 29, 2021 18:00 - 41 minutes - 28.5 MBSacramento based photographer Felipe Silva joined us this week to share how he got into taking amazing photos and built an Instagram following of over 50k from just posting great content. Check out his amazing content on Instagram @the_lost_coast Support the show
Episode 29: Jason Perry
January 22, 2021 18:00 - 53 minutes - 36.7 MBGrammy Award-winning English record producer and singer/songwriter, Jason Perry, joined us for this week's episode. Jason's musical career has produced not just amazing music, but some great stories of being on tour with Guns N Roses and The Offspring to a life changing experience in Germany supporting Die Toten Hosen. The key to success is passion and going with your gut - Jason is a prime example of this, his success is driven by passion and a true desire to communicate. Apply this to wh...
Episode 28: Lesli Wang
January 15, 2021 20:00 - 40 minutes - 27.6 MBLesli Wang, President & CEO of Free2Go Mobility Products, is fiercely committed to developing products that are truly “free to go” -safe, portable, discreet, and most importantly, promote independence. She joined us this week to share her story and we just loved hearing how she is dedicated to helping others. Support the show
Episode 27: Cecil Rhodes of Nash & Proper
January 08, 2021 22:00 - 54 minutes - 37.3 MBChef Cecil Rhodes and friend Jake started Nash & Proper in 2018. The food truck has become a Sacramento institution and so popular they quickly expanded into brick and mortar locations to keep up with the demand. We love their spicy chicken and cauliflower sandwiches here in our office... so it was a pleasure when Cecil agreed to talk to us about his story and success and share his tips on business and chicken! Support the show
Episode 26: Katya Allison
November 20, 2020 21:07 - 46 minutes - 32 MBSacramento marketing legend Katya Allison of Grin joined us for this week's installment of everyone's favorite entrepreneur motivational podcast, MarketPlay. Meryl shouts out Eso Won Bookstore in LA this week for highlighting Black authors for the past 28 years! Support the show
Episode 25: Sarah Serbic
November 13, 2020 20:26 - 41 minutes - 28.8 MBThis week we spoke with Sarah Serbic (IG: @sarahserbs) owner and lead stylist at Geometry Salon, right in the heart of Midtown Sacramento. One of the hardest working entrepreneurs in our region, she built a salon out of a tiny space and zero money on hand, to create a beautiful large space right in the heart of Sacramento which is easily one of the best looking Salons in the state. Shout out this week is to Coffee and Plants LA, IG: @coffeeandplantsla Support the show
Episode 24: Dr. Caroline Floyd
November 02, 2020 21:43 - 45 minutes - 31 MBThis week we were excited to be joined by Dr. Caroline Floyd, who practices acupuncture and Chinese medicine in Sacramento, California. She specializes in reproductive health, menstrual health, and emotional health. She has helped hundreds of families through their fertility journey, both with natural and assisted reproductive methods, such as IUI and IVF. She sells her herbal supplements through her website at drfloydrx.com Shoutout this week goes to the lovely folks at Fixins Soul Kitch...
Episode 23: Clayton Rodrigues
October 26, 2020 19:28 - 34 minutes - 23.4 MBWe start the week with a lovely chat with Clayton Rodrigues of Zothex Flooring in Sacramento, CA. Clayton shares how he started out in the flooring business and how the technical skills he picked up at school translated into a typically low tech industry. Shout out this week goes to The Dope Ones. Support the show
Episode 22: Christi & Kingsley of Drip Hydration
October 16, 2020 20:30 - 35 minutes - 24.6 MBThis week we have two amazing guests. Christi and Kingsley work for Drip Hydration in Sacramento and explain how they found themselves getting into the COVID-19 testing business. Shout out this week goes to African American Expressions Support the show
Episode 21: Wolete Atherley of Dubplate Kitchen
October 09, 2020 22:09 - 43 minutes - 29.6 MBWe were hungry when we booked Wolete Atherley of Dubplate Kitchen for this week's episode and we're even hungrier now! Wolete brings the flavors of Jamaica to Sacramento and shares stories of her first job and how it led her to where she is today! Support the show
Episode 20: Joey Garcia
October 03, 2020 00:46 - 45 minutes - 31.5 MBAuthor, Advice Columnist, Book Coach and Founder of The Belize Writers' Conference Joey Garcia joined us for a fun chat this week. Support the show
Episode 19: Dave Carlsen
October 02, 2020 22:34 - 40 minutes - 27.6 MBCommercial Real Estate expert Dave Carlsen joined us for Episode 19. Dave is a huge advocate for small businesses taking the leap into property ownership and shares his insights into the state of the Sacramento market. Support the show
Episode 18: Chris Post
September 18, 2020 21:30 - 50 minutes - 34.4 MBChris Post, former owner of Post Modern Marketing and current Co-Founder and President of 2M Locating, joins us this week to discuss how putting the customer first is the #1 rule in business. Chris shares his #HumbleBeginnings with us and we get an insight into the values and ethics that make Chris successful at everything he puts his mind to. Shout out this week goes to Lambda Vodka, because Vodka should be for everyone... right? Support the show
Episode 17: Tula in Bloom
September 11, 2020 22:24 - 53 minutes - 37.1 MBThis week Meryl was joined by Omonivie Okhade of Tula in Bloom. She makes jewelry for those discovering the beauty of their authentic selves and we love that. We learn more about her humble beginning and how that translated into running a vibrant online business in 2020. Support the show
Episode 16: Trishul Vadi
September 04, 2020 19:35 - 42 minutes - 29.5 MBThis week we spoke with Trishul Vadi, he's the leading health care professional in helping your body natural heal itself in the UK, possibly the world! He has been interviewed on international television at a Royal Wedding, published articles in professional magazines, and spoken at hundreds of events internationally on his expertise. He offers some advice to business owners on how to achieve success and reminds us all the importance of taking care of ourselves! Support the show
Episode 15: Sports & Business
August 28, 2020 23:25 - 38 minutes - 26.2 MBMarketPlay is an entertaining marketing quiz show where we discuss and laugh about the week's most notable marketing and business news. Brought to you by Two Trees PPC from Sacramento, CA. We take a moment to reflect on the latest developments in Kenosha, and how the sports community responded. How does the business community respond, are they going to back the players that choose to protest? This week's shoutout goes to Broadway Federal Bank and City First Bank who successfully merged to ...