Marketing Your Business - Marketing Strategies for Business Owners artwork

Marketing Your Business - Marketing Strategies for Business Owners

219 episodes - English - Latest episode: almost 3 years ago - ★★★★★ - 514 ratings

Marketing Your Business is a podcast dedicated to all things marketing. It’s a behind the scenes look at the marketing tactics and strategies that lead to a loyal following, growing sales and a business that gives you (the business owner) more freedom in your everyday life. Each episode will be short, punchy and packed with takeaways to help you get what you have, in front of a lot more people. It’s about leveraging your marketing to build a business that is high in profit, low in stress and one that gives you the ability and freedom to have the greatest impact on the world.

Join leading online marketing strategist and entrepreneur, Stu McLaren, as he shares what’s working selling products online with product launches, online communities, email marketing, social media marketing, content marketing, pay per click marketing and so much more. This is about the marketing that leads to more sales, more profits and a high growth business.

With that said, this show is not just about making money. It’s about using the power of marketing to give you more freedom. The freedom to work with who you want, where you want while having the time to travel and do all the things you want. It’s about reducing the “go-go-go” stress and instead redesigning your business so you can be more present in the lives of those that matter most to you. To laugh more, live more and to create a real difference in the world.

For years, Stu McLaren has helped experts transform their knowledge and influence into recurring revenue by launching, growing and scaling 7 and 8-figure membership sites. In 2008, he co-founded the world’s most popular membership platform for WordPress (WishList Member). He then went on to partner with New York Times best-selling author Michael Hyatt, helping his company go from a high 6-figure business (with lots of stress) to a high 7-figure business (with low-stress). Michael’s profitability soared, his email list grew from 70,000 to over 500,000 and he gained back over 100 days with his family by not having to travel.

Today, Stu coaches and consults other elite level entrepreneurs, experts and influencers, who want the same kind of growth without the stress or tension of neglecting the things that matter most. So, if you’ve got an established business and you’re looking for ideas on how you can get your products and services in front of more people OR you’re someone who is thinking about starting a business and you want to see the behind the scenes of another entrepreneur doing it in in real time, the Marketing Your Business podcast is a show that is tailor made for you.

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Episodes

216: 3 Hacks To Creating Massive Momentum With Your Membership Site

April 28, 2021 12:22 - 34 minutes - 32 MB

If you’ve ever sat on an idea waiting for the “perfect time” to launch, listen to this episode. You’ll hear 3 hacks to help you build massive momentum in a short period of time.   Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/216

215: But I Wouldn't Pay For That

April 07, 2021 09:00 - 18 minutes - 17.5 MB

In this episode, I'm talking to you about pricing. How do you price your products or services, programs or memberships, courses, and all the other things that you may be selling? Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/215

214: A Powerful Strategy For People Who Didn't Buy

March 22, 2021 09:00 - 13 minutes - 13 MB

When we do a promotion, we’ve always got those who buy and those who don’t. What do you do with those who don’t buy? In this episode, I’m going to break down a strategy for you in terms of what you should do and why, because those non-buyers can be one of the biggest gold mines in your business. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/214

213: The Membership that Created Tremendous Opportunity

March 05, 2021 10:00 - 25 minutes - 24 MB

In this episode I’m joined by Trupti Karjinni, who has done some phenomenal things in the last nine months with her membership. In this interview, she unpacks how she went from $1,400 per month selling her art, to consistently generating $5,000+ per month with her membership. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/213

212: What To Do When You Don't Like What You're Doing

March 01, 2021 10:00 - 21 minutes - 19.9 MB

Recently someone in our community decided to close down a successful business because it felt out of alignment with what she wanted to do. In this episode, I talk through the steps you can take if you're feeling the same. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/212

211: My Process For Writing Sales Copy

February 26, 2021 10:00 - 18 minutes - 17.6 MB

You can have the greatest product in the world, but if you can't communicate the value of it, nobody's gonna buy. In this episode, I'm going to walk you through my process for writing high converting sales copy. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/211

210: Christie Hawkins Just Crossed a MAJOR Milestone with Her Membership

February 18, 2021 10:00 - 37 minutes - 34.4 MB

Christie Hawkins just crossed a MAJOR milestone of having a million dollar membership within two and a half years. In this episode you're going to hear how she did it!  Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/210

209: Your Messaging Matters

February 16, 2021 10:00 - 12 minutes - 11.6 MB

In this episode, I want to talk to you about streamlining your offer. Because when you streamline your offer and your messaging, you are going to skyrocket your business. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/209

208: Her Membership Site Got Off to a Blazing Hot Start

February 12, 2021 10:00 - 22 minutes - 21.1 MB

In this episode, Sapphire Gray joins the podcast to share how she got off to a blazing hot start with her membership and generated $40K+ in just 4 days with a very small audience!  Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/208

207: How To Prepare Buyers For Higher Ticket Offers with Marley Jaxx

January 27, 2021 10:00 - 20 minutes - 18.8 MB

What's the best way to prepare potential buyers of your high-ticket offer? In this episode, Marley Jaxx is going to share some creative strategies she’s been using in her business to drive the sales of her memberships as well as high-ticket offers. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/207

206: How To Compete With Free

January 26, 2021 10:00 - 8 minutes - 8.32 MB

In this episode, I’m going to tell you why people pay for content when free content is readily available on the web, and why abundance of free content in your market is a good thing. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/206

205: The 3 Foundational Elements of Success Online

January 13, 2021 10:00 - 11 minutes - 11 MB

If you're looking to grow your business this year, where should you put your focus? In this episode I'll tell you how to prevent yourself from getting distracted by focusing on what really matters. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/205

204: Everyone With Creative Ideas Should Get This Book

January 11, 2021 11:25 - 34 minutes - 32 MB

How do you get your creative ideas out into the world? Even if you're surrounded by doubters? You're going to find out in this interview with the author of "Move The Needle" Shelley Brander. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/204

203: Two Keys To More Momentum In Your Marketing

December 07, 2020 13:05 - 16 minutes - 15.5 MB

Recently we deployed a brand new marketing campaign that proved to be a BIG winner. In this episode I'll explain the two keys that made it work. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/203

202: High Level Thoughts For Every Entrepreneur

November 23, 2020 10:00 - 16 minutes - 15.4 MB

During a mastermind I was asked "what should I be doing as the owner of my company?" In this episode, I'll give you four high level thoughts that every entrepreneur should be thinking about. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/202

201: How Do I Get More Traffic?

November 20, 2020 10:00 - 13 minutes - 13 MB

I get asked all the time "how do I get more traffic?" It's the wrong question to ask and after reading Russell Brunson's Traffic Secrets book I was reminded of an old research hack I used to use with a past business to find the traffic. I share my process in this episode. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/201

200: 200th Episode! Guests Share Best Marketing Strategy From 2020

November 13, 2020 10:00 - 25 minutes - 59.7 MB

What marketing strategy has driven the most growth for your business in 2020? Listen in as my guests share in celebration of our 200th episode! Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/200

199: 3 Ways To Drive More Consumption Of Your Content

November 11, 2020 10:00 - 12 minutes - 12.1 MB

The reason we create content is we want to help people. So how do you ensure more people watch and listen? I'll give you 3 strategies in this episode. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/199

198: The Back of a Napkin Test - Would You Pass or Fail?

November 06, 2020 10:00 - 13 minutes - 12.3 MB

In this episode we talk about the "back of the napkin" test and why it's SO important for both YOU and your audience. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/198

197: Shorter or Longer Payment Plans?

November 04, 2020 10:00 - 15 minutes - 21 MB

If you've ever wondered whether you should have a longer or shorter payment plan, join me for this episode where I walk you through how to answer this for your business. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/197

196: 3 Reasons Why Someone Didn't Buy From You

November 02, 2020 10:00 - 17 minutes - 15.9 MB

In this episode, we’re going to go back to marketing fundamentals. I'm going to give you three reasons why people don't buy, and how to improve these three areas to make sure it’s inevitable they buy from you. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/196

195: 5 Juicy Ideas For Any Membership Site Owner

October 30, 2020 09:00 - 21 minutes - 19.5 MB

This episode is jammed packed with juicy ideas for growing a successful membership. It's like being a fly on the wall hearing from our TRIBE mastermind with 6 and 7-figure membership site owners. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/195

194: Behind The Scenes of Us Building a Brand

October 28, 2020 09:00 - 13 minutes - 18.5 MB

Recently we hired a brand consultant to help us nail down how we describe what our software does. Join me as I take you behind the scenes of how to build a brand that people remember. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/194

193: How To Raise Millions For Your Favourite Charity

October 26, 2020 09:00 - 21 minutes - 29.9 MB

We all want to do more good in this world, but the question is how can we use our business to raise money for our favourite causes? I'll tell you how we do it in this episode. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/193

192: 3 Fast and Easy List Building Ideas

October 23, 2020 09:00 - 12 minutes - 11.7 MB

Our email list is the lifeblood of our business because that's who we get to sell to. But how do you grow your list? In this episode, I’m going to share with you three quick ideas that you can use right now to begin building and growing your list. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/192

191: The Secret To Amplify Sales BEFORE You Start Selling

October 21, 2020 09:00 - 13 minutes - 17.4 MB

In this episode you'll discover a very simple (but tremendously powerful) strategy for amplifying results of any campaign BEFORE you actually start selling. And this strategy helped us sell our house in less than 48 hours. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/191

190: How To Properly Scale For Maximum Success (and Minimum Stress)

October 19, 2020 09:00 - 17 minutes - 16 MB

What's the best way for you to take your idea and get it into the hands of as many people as possible? In this episode, I'll share how to scale up... the right way. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/190

189: How To Get Featured In The Media (even if you're just starting out)

October 16, 2020 09:00 - 20 minutes - 28.1 MB

In this episode, I’m joined by Shelli Varela, and we’re going to unpack how you can get featured in the media by using this very simple structure. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/189

188: 3 Steps To a High Converting Offer

October 14, 2020 09:00 - 15 minutes - 14.2 MB

If you're wanting to make your next offer a big win, follow the 3 steps outlined in this episode. I didn't and it almost cost me. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/188

187: Our Community Went CRAZY... In The Worst Way

October 09, 2020 09:00 - 14 minutes - 13.2 MB

It's inevitable that you will have people who will disagree with decisions you make in your business. But what happens when they start a revolt? In this episode I'll give you the behind the scenes of a massive fallout that happened in our community... and how we turned it around. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/187

186: $2.4 Million Dollars of NEW Recurring Revenue

October 07, 2020 09:00 - 12 minutes - 11.9 MB

Last year we missed a HUGE opportunity and we weren't going to let that happen again. The plan worked, generating $2.4M in recurring revenue. I'm going to tell you what happened in this episode. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/186

185: What Do You Measure?

September 03, 2020 09:00 - 18 minutes - 17.4 MB

What do we measure in our business to ensure that we are growing every single year? I'm going to tell you in this episode. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/185

184: How To Create The Perfect Webinar

September 01, 2020 17:29 - 17 minutes - 22.4 MB

Creating the perfect webinar means you need to be deliberate about tweaking a few key areas and in today's episode I'll share how we're doing it right now for our software company. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/184

183: How To Maximize Your Bottom Line With Online Courses

August 28, 2020 09:00 - 41 minutes - 38.1 MB

In every business we're always looking for ways to maximize our profit margins. And no matter what business you're in, there is an opportunity to do that with an online course. In this episode Amy Porterfield will walk us through how.   Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/183

182: Navigating Overwhelm

August 26, 2020 09:00 - 16 minutes - 22.1 MB

It's been nearly TWO months since the last episode of the Marketing Your Business podcast. Why? I'll explain in this episode along with how to navigate overwhelm (because that's exactly what was happening for me). Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/182

181: Black Lives Matter

June 05, 2020 09:00 - 30 minutes - 27.7 MB

This episode has nothing to do with business but everything to do with business. Join me as I talk about what happened when I decided to get involved with the Black Lives Matter movement. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/181

180: The BEST Way To Attract Highly Targeted (and Cheap) Leads That Buy

June 01, 2020 09:00 - 53 minutes - 48.8 MB

In this episode, you're going to discover how to quickly build your email list, generate cheap (but highly-qualified leads), and immediately convert those leads into paying customers and clients (even if you’re starting from scratch). Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/180

179: The #1 Conversion Booster of All Time Is...

May 29, 2020 09:00 - 16 minutes - 15.6 MB

What's the number one conversion booster of all time? In this episode, I’m going to talk about the number one thing that’s going to help you get more clients on the front end, and keep the clients you’ve got happier and paying month after month. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/179

178: A Big, Gigantic Force That's Holding You Back... and How To Eliminate It

May 27, 2020 09:00 - 14 minutes - 13.3 MB

I've seen it over and over. There is something that could potentially halt your success in its tracks if you're not careful. I'm going to tell you what it is and how to eliminate it forever in this episode. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/178

177: TRIBE Launch Debrief - What Happened and What Worked?

May 25, 2020 09:00 - 19 minutes - 17.9 MB

I was nervous and anxious because we do this launch one time each year. And this year it was happening in the thick of the COVID pandemic. Listen to this episode to find out what happened. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/177

176: Creating Crazy Momentum From a Standing Start (Part 2)

May 22, 2020 09:00 - 25 minutes - 23.1 MB

Can you create momentum from a standing start? Heck yes you can and in today's episode, you'll hear from three people who did it and see how you can too! Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/176

175: Creating Crazy Momentum From a Standing Start (Part 1)

May 20, 2020 09:00 - 25 minutes - 23.9 MB

Often we'll hear an idea or strategy and think "oohh... that's good". The question is, do you put those ideas into practice? Today you'll hear from three people who took action on what was shared in episode 171. Prepare to be inspired!   Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/175

174: My Embarrassing Hashtag Fail

May 15, 2020 09:00 - 12 minutes - 11.4 MB

I'm in the thick of our most successful promotion ever. And yet, something incredibly embarrassing happens, not once, not twice, but three times in front of thousands of people. My team could not believe what just came out of my mouth, and I’m going to share with you the entire story in this episode. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/174

173: Why Memberships? Why Now?

May 02, 2020 09:00 - 17 minutes - 16.3 MB

People see my passion for membership sites and it's because of 3 very important reasons. In this episode I'll share why every business should have a membership starting TODAY! Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/173

172: Am I Too Old For This? (and other thoughts that keep you stuck)

April 30, 2020 09:00 - 15 minutes - 14.4 MB

A Facebook post in our community exploded with comments when someone mentioned "age". DO NOT let age, experience or anything else stop you. In this episode, I'll share 3 quick hacks to get you on track to creating a lot of momentum in your business (and your life). Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/172

171: A Super Simple Launch Strategy With Shockingly Good Results

April 27, 2020 09:00 - 16 minutes - 15.7 MB

If you've been sitting on an idea or have been "thinking" about launching something new, PLEASE listen to this episode. You'll thank me later :) Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/171

170: What Makes a Great Membership?

April 24, 2020 09:00 - 15 minutes - 14.5 MB

Could you add a recurring revenue membership to your business? In this episode, I'll share three quick things that would immediately give it a green light. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/170

169: Can a Smaller Audience Be An Advantage?

April 22, 2020 09:00 - 12 minutes - 11.8 MB

Can having a smaller audience actually be an advantage? You bet! And in this episode, I'll tell you why along with examples of people crushing it with tiny followings. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/169

168: How To Sell Without Being a Slimeball

April 20, 2020 09:00 - 22 minutes - 21.2 MB

As business owners, we all need to sell. But nobody wants to sound like a slimeball.  So how do you sell in a natural and authentic way without sounding slimey? I'll share my secret strategy that works like CRAZY in this episode. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/168

167: Fear Is Not The Boss Of You with Jennifer Allwood

April 17, 2020 09:00 - 23 minutes - 54 MB

At some point in our entrepreneurial journey's, we have had to face fear. Fear of failure, fear of success and fear of what people think or even fear of the unknown. In this episode, Jennifer Allwood joins me to talk about how to navigate that fear and protect our most important asset we have as business owners - our courage and confidence. Get Access to the Full Show Notes! To get access to the full story and all the resources mentioned, visit MarketingYourBusiness.com/167

Guests

James Wedmore
2 Episodes
Chris Ducker
1 Episode
Jennifer Allwood
1 Episode
Natalie Sisson
1 Episode