Marketing x Analytics
130 episodes - English - Latest episode: about 7 hours ago - ★★★★★ - 35 ratingsUnlock the Secrets of Marketing Analytics! Dive deep with industry pros as they share cutting-edge stories, strategies, insider interviews, and the roadmap to supercharge your career!
Homepage Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Episodes
Startup Marketing x Strategy, with Payal Raj
July 14, 2024 17:00 - 32 minutes - 60.1 MBThis episode is sponsored by ASofronas Marketing Services, book a call here! Watch this episode on YouTube! In this insightful episode of the Marketing x Analytics Podcast, host Alex Sofronas speaks with Payal Raj, VP of Marketing for an indoor air quality solutions company and a fractional CMO. Payal shares her journey from consulting to becoming a fractional CMO, the importance of networking, and the dynamic nature of the role. They discuss the differences between fractional and full-tim...
Marketing x Music Festivals, with Jeff Steinka
July 07, 2024 17:15 - 54 minutes - 101 MBThis episode is sponsored by ASofronas Marketing Services. Watch this episode on YouTube! In this episode, Alex Sofronas interviews Jeff Steinka, owner of Compatible LA, an agency specializing in marketing for music festivals. Jeff shares how his agency grew during the pandemic and discusses their marketing strategies, including paid advertising, email/SMS campaigns, and identity resolution. They also touch on the challenges of bot traffic, the impact of streaming services, and the use of ...
CMO Strategy x Analytics, with Katie Smith
June 30, 2024 13:00 - 34 minutes - 64.3 MBThis episode is sponsored by ASofronas Marketing Services. Book your free marketing performance audit today! Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Katie Smith, a fractional Chief Marketing Officer. Katie discusses the shift towards customer-driven marketing strategies, the interchangeable nature of marketing tactics, and the importance of selecting the right platforms. She shares her unique career path from outdoo...
Growth x Analytics, with Barbara Galiza
June 24, 2024 13:54 - 48 minutes - 90.5 MBThis episode is sponsored by ASofronas Marketing Services. Book your free marketing performance audit today! Watch this episode on YouTube Subscribe to Barbara's newsletter here In this episode of the Marketing x Analytics Podcast, host Alex Sofronas talks with Barbara Galiza, a freelancer in growth and marketing analytics. Barbara discusses the essence of growth marketing, focusing on data-driven decision-making and analyzing paid media. She emphasizes leveraging successful strategies, u...
CMO Journey x Strategy, with Jehanzaib Azam
June 16, 2024 23:57 - 25 minutes - 47.1 MBThis episode is sponsored by ASofronas Marketing Services. Book your free marketing performance audit today! Watch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, Alex Sofronas interviews Jehanzaib Azam, the Chief Marketing Officer at Progatix. Jehanzaib shares his career trajectory, starting with his formal education in marketing and evolving into various roles such as social media manager, digital marketing manager, and head of marketing before becoming CMO...
Marketing x Operations, with Ryan Newman
June 10, 2024 00:36 - 38 minutes - 70.5 MBThis episode is sponsored by ASofronas Marketing Services. Book your free marketing performance audit today! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas chats with Ryan Newman, Associate Director of ABM Operations at School Specialty LLC. Ryan shares his unique career journey from sales to marketing analytics and discusses the challenges of transforming a legacy print-based organization into the digital age. Discover how AI is revolutionizing marketing operatio...
Analytics x Data, with Seifu Zerihun, Ph.D.
June 03, 2024 01:26 - 30 minutes - 27.6 MBJoin Alex Sofronas in an enlightening conversation with Seifu Zerihun, Ph.D., Analytics Director at Circana. Seifu shares his journey in the analytics industry, insights on its evolution, and his approach to analytics projects. They discuss the ethical considerations in data science, the impact of economics on analytics, and the future of AI in the field. Be sure not to miss valuable advice for aspiring analysts and real-world examples of impactful analytics projects. Follow Marketing x Ana...
Brand Transformation x Marketing Analytics, with Kylie Kullack | Sponsored by Adverity
May 28, 2024 00:18 - 35 minutes - 66 MBThis episode is sponsored by Adverity. Visit Adverity.com to book a demo. In this episode of the Marketing x Analytics Podcast, join Alex Sofronas and guest Kylie Kullack, Head of Client Engagement at Struck, for a deep dive into the intersection of destination marketing, outdoor recreation, and biotech. Kylie, a seasoned marketing expert, shares her journey and insights into brand transformation, highlighting the unique challenges and strategies within these diverse sectors. From boosting ...
Mergers and Acquisitions in Marketing, with Jonathan Baker | Sponsored by Adverity
May 20, 2024 00:29 - 34 minutes - 64.7 MBThis episode is sponsored by Adverity. Visit Adverity.com to book a demo. In this episode, Jonathan Baker, Practice Lead of M&A at Punctuation.com shares his career journey in mergers and acquisitions for marketing firms, the M&A process timeline, key considerations for selling a company, factors influencing a good investment for buyers, trends in M&A activity, risks in transactions, deal structures, and company valuation strategies. Visit the MxA page on Punctuation.com Watch this episod...
Direct Mail's Impact on Today's Digital World, with Melanie De Caprio
May 12, 2024 04:22 - 45 minutes - 83.5 MBThis episode is sponsored by Adverity. Visit Adverity.com to book a demo! Melanie De Caprio, VP of Marketing at SG360, shares her journey from math and finance to marketing, emphasizing the importance of quality over quantity in marketing strategies. She discusses the use of AI in content creation and sales enablement, the significance of SEO, the impact of direct mail in generating leads and industry reports, and the future trends of marketing focusing on data-driven strategies and perso...
Direct Mail's Impact on Today's Digital World, with Melanie De Caprio | Sponsored by Adverity
May 12, 2024 04:22 - 45 minutes - 83.5 MBThis episode is sponsored by Adverity. Visit Adverity.com to book a demo! Melanie De Caprio, VP of Marketing at SG360, shares her journey from math and finance to marketing, emphasizing the importance of quality over quantity in marketing strategies. She discusses the use of AI in content creation and sales enablement, the significance of SEO, the impact of direct mail in generating leads and industry reports, and the future trends of marketing focusing on data-driven strategies and perso...
Copywriting x Funnel Optimization, with Jason Fisico
May 01, 2024 04:07 - 35 minutes - 32.8 MBWatch this episode on YouTube! This episode of the Marketing x Analytics Podcast features a discussion between host Alex Sofronas and guest Jason Fisico, founder and CEO of Fizzy, a growth marketing agency. They discuss Jason's journey in the marketing field, the establishment and growth of his agency, and dive into specific strategies and analytics that drive success in growth marketing. The episode offers insights into effective marketing approaches, the value of copywriting, and how anal...
Influencer Marketing x Analytics, with Lephate Cunningham III
April 22, 2024 16:01 - 45 minutes - 41.3 MBWatch this episode on YouTube! In this podcast episode, host Alex Sofronas delves into a detailed conversation with Lephate Cunningham III, Associate Manager of Creator Partnerships at Cycle, on influencer marketing nuances, efficacy in B2C versus B2B, collaboration strategies, authenticity importance, and career advice within the creator industry. The discussion covers essential aspects like brand-influencer relationships, content evolution, and tactical guidance for content creators seeki...
The Evolution of Marketing, with Professor Christian Farioli
April 15, 2024 13:00 - 51 minutes - 47.6 MBIn this episode, host Alex Sofronas talks with Christian Farioli, a World-class Digital Marketing Strategist, Book Author, CEO, and Professor about his journey in digital marketing, starting from his early days at Oracle to running his own agency. Professor Farioli shares insights from his work across diverse industries, emphasizing the value of understanding customer needs, the importance of keeping up with changes in the marketing field, and how to effectively reach and engage your target ...
Activating the Greatness in Others, with Jake Baadsgaard
April 07, 2024 23:25 - 39 minutes - 35.7 MBWatch this episode on YouTube! In this episode, Alex Sofronas sits down with Jake Baadsgaard, Founder and CEO at Disruptive Advertising, to delve into the intersection of marketing and personal development. Jake shares his philosophy on seeing the potential in others, the role of vulnerabilities in building relationships, and his unique approach to leadership at Disruptive Advertising. A thought-provoking conversation that challenges conventional notions of success. Follow Marketing x Anal...
Marketing x Incrementality, with Max Green
March 25, 2024 00:06 - 41 minutes - 38.3 MBAlex Sofronas hosts Max Green, Director of Marketing Analytics and Operations at REI, to explore the complexities of marketing analytics. This episode delves into different types of marketing campaigns, how to measure their effectiveness, and the future of marketing measurement amidst changing privacy regulations and cookie deprecation. Additionally, they discuss Max's career trajectory and the skills required for success in marketing analytics. Follow Marketing x Analytics on social media!...
Marketing x Lower Funnel, with Hal Smith
March 18, 2024 01:06 - 44 minutes - 41 MBWatch this episode on YouTube! In this episode of the Marketing x Analytics Podcast, host Alex Sofronas interviews Hal Smith, founder of H Street Digital. They discuss the intricacies of performance advertising, customer acquisition strategies, and digital marketing platforms. The conversation covers approaches to calculating customer acquisition costs, differentiating agency services in a crowded market, and measuring the effectiveness and return on ad spend for lower funnel marketing. Jo...
The Future of Marketing x AI, with Dr. James Reeder
March 04, 2024 01:29 - 41 minutes - 37.7 MBIn this episode, I sat down with Dr. James Reeder, an assistant professor at the School of Business at the University of Kansas, who dove into his academic insights regarding the future of marketing, sales, and the role of AI in these fields. Listen to Dr. Reeder's expert opinions on privacy concerns, the evolution of B2B sales, and how AI can be harnessed to improve our understanding of causal inference in business decisions. Join the discussion below! X | LinkedIn H...
Humanity x AI, with Greg Brooks
February 25, 2024 15:57 - 48 minutes - 44.2 MBWatch this episode on YouTube! In this thought-provoking episode, host Alex Sofronas is joined by Greg Brooks, partner and CMO at SearchTides. They dive deep into the complex world of Artificial Intelligence, its intersection with marketing, and the potential impact of AI in our future society. Listen as they discuss the possibilities and implications of a world heavily reliant on AI, the need for a balance of technology and humanity, and how we could maximize AI while avoiding potential pi...
Digital Marketing x Consumer Products, with Christian Mercado
February 18, 2024 01:09 - 39 minutes - 73.9 MBWatch this episode on YouTube here! In this enlightening episode of the Marketing x Analytics Podcast, join host Alex Sofronas as he welcomes guest Christian Mercado, a seasoned digital marketer and manager at Level8 Luggage. As they delve deep into the world of digital marketing trends, learn more about Christian's shift towards social media and content trends on platforms like TikTok and Instagram. Discover insightful strategies for product differentiation in saturated markets with a deep...
Influencer Marketing x Analytics, with Richard Wakeman
February 06, 2024 02:51 - 41 minutes - 38.2 MBThis podcast episode features Richard Wakeman, an expert in influencer marketing, particularly within the gaming industry. Richard discusses his experiences in influencer talent management, the evolving industry, and the potential impact of technologies like AI and Neuralink on advertising, and offers practical tips to marketers and individuals interested in being influencers. Some topics include measuring the success of influencer campaigns, choosing the right influencers, and adapting to c...
The User x Experience, with Nathan Silver
December 10, 2023 07:20 - 55 minutes - 103 MBDive into a philosophical discussion about the future of humanity, and the related user experience implications, in this week's edition of the Marketing x Analytics Podcast, with Nathan Silver, a UX Researcher/Designer. We discuss user experience issues in everyday life, and how user experience relates to the world of AI. Join the discussion below! X | LinkedIn Support Alex by checking out his latest products at asofronas.com Click Here for Transcribed Episodes of...
AI x Social Media Analytics, with Trevor Ferree
November 13, 2023 07:48 - 41 minutes - 76.6 MBIn this exciting episode, I sat down with Trevor Ferree, Social Media Virality Forecaster and Co-founder @ TSV Analytics. We discuss how his company integrated generative AI technology to not only provide social insights to companies but take the next step and make content recommendations. We also discuss the future of AI 'deepfake' technology, how automation will revolutionize work, and more. Join the discussion below! X | LinkedIn Learn more about Alex at asofronas....
The Future of the Advertising Ecosystem, with Yaroslav Averyanov
October 30, 2023 05:38 - 30 minutes - 55.2 MBIn this episode, I sat down with Yaroslav Averyanov, a PhD Data Scientist who has worked in analytics and measurement at Xandr, Microsoft, and more. We discuss the advertising ecosystem, how data science and AI can improve marketing processes, and future developments in marketing. Join the discussion below! X | LinkedIn Learn more about Alex at asofronas.com Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.
The Future of AI in Advertising, with Ayushi Agarwal
October 23, 2023 05:48 - 50 minutes - 94.4 MBInterested in DIRECTV service? Get up to $400 off when you email [email protected] with your name and preferred product (via Satellite or via Internet). In this exciting episode I sat down with Ayushi Agarwal who works in Marketing Strategy and Analytics at Salesforce. We discuss the future of AI and its impact on the advertising ecosystem, how the signal to noise ratio in advertising will improve over time, how AI will impact consumer decision making, how second brains work and ...
Business Process Optimization x The Future of Advertising, with Connor Skelly
October 16, 2023 06:35 - 37 minutes - 69.4 MBIn this exciting episode, I sat down with Connor Skelly, a Certified Hubspot Consultant, to discuss business process optimization, the advertising industry as a whole, future changes in media placements, legal implications of advertising innovations, and more. Connor was also featured as the first guest on this podcast. Join the discussion below! X | LinkedIn Looking for a new job in tech? Buy Alex's book HIRED at Barnes & Noble! Click Here for Transcribed Episod...
Unpacking the Advertising Ecosystem, with Dave Cameron
October 09, 2023 06:04 - 52 minutes - 97.7 MBIn this episode I sat down with Dave Cameron, a Data Science and Analytics Consultant and Professor, to discuss the advertising ecosystem, starting from data purchasing through targeting and measurement. Tune in to learn about audience and model building, the future of data privacy regulation, examples of data buying and selling among the world's largest companies, and more. Support MxA & Unlock Exclusive Content on Patreon! Join the discussion below! X | LinkedIn ...
Analytics x Career Development, with Aliza Goldgewert
September 10, 2023 23:57 - 33 minutes - 60.5 MBIn our latest episode of "Marketing x Analytics", we chat with Aliza Goldgewert, an expert in recruiting for analytics and data science roles. With a background in supporting new businesses and a knack for understanding what companies really need, Aliza offers practical advice for both job seekers and hiring managers. We discuss the ins and outs of the recruiting process, common mistakes people make when looking for a job, and the importance of showcasing your skills. Whether you're looking ...
Investing and Innovation: A Deep Dive with Alex Bilzerian
September 04, 2023 12:00 - 45 minutes - 82.6 MBWelcome to another exciting episode where we sit down with Alex Bilzerian, a powerhouse in venture capital, AI, machine learning, and various other sectors. With a rich background in investing and innovation, Alex has worn many hats throughout his career. His experiences range from venture capital and alternative investments to cutting-edge sectors like AI and machine learning. He has also worked extensively in commodities and product marketing. In this episode, we delve into Alex's inspira...
Unlocking Digital Marketing Success, with Tifany Mazza
August 31, 2023 03:14 - 49 minutes - 91 MBTune in to this week’s riveting episode of Marketing x Analytics, featuring the digital marketing maestro Tifany Mazza. With over a decade in the industry, Tifany has built an impressive portfolio of clients such as Royal Caribbean, Sony, and Nestlé. But she’s not just an expert, she's also an entrepreneur and educator with a Google Partner Certified agency to her name. In this episode, we unpack: 🚀 Entrepreneurial Journey: How Tifany transitioned from employee to business owner, including...
Direct Marketing x Analytics, with John Miglautsch
August 28, 2023 03:32 - 1 hour - 114 MBDive into the world of direct marketing with industry stalwart, John Miglautsch, in our newest episode. With over 38 years of expertise in Direct Mail and Catalog Marketing, John unveils key insights on A/B testing, targeting models, and assessing marketing impact. Having spearheaded five catalog companies and consulted for big names like USPS, Cabella's, and Adobe, his knowledge is unparalleled. From mastering database strategies to enhancing your marketing campaigns, this episode promises ...
Marketing x Analytics Education, with Sina Aghaie
August 21, 2023 05:28 - 55 minutes - 103 MBJoin us on the Marketing x Analytics Podcast as we sit down with Sina Aghaie, a remarkable marketing expert with a background in engineering. 🎙️ In this podcast episode, we delve into a fascinating discussion about the future of marketing education. From training the next generation of marketing analysts to uncovering the foundational definitions of marketing and analytics, we explore the dynamic balance between teaching soft and hard skills in the college curriculum. But that's not all! S...
Consumer Behavior & Brand Management, with Steven Silverman
August 13, 2023 13:30 - 49 minutes - 91.7 MBIn this exciting episode, I sat down with Steven Silverman, Director of Product Marketing at Advata, where we discuss consumer behavior, what a brand really is, how to differentiate your brand, the recent Bud Light controversy, and more. Watch this episode on YouTube! Join the discussion below! Twitter | LinkedIn Have questions about Marketing Analytics? Email Alex at [email protected] Looking for a new job in tech? Buy Alex's book HIRED at Barn...
Managing Influencer Marketing, with Christian Mercado
August 08, 2023 01:48 - 47 minutes - 88.5 MBIn this episode I sat down with Christian Mercado, Digital Marketing Manager at LEVEL8 and CEO of Timeless Mercado (Instagram: @Wifi.Mercado). We discuss influencer marketing in the current world and how it may evolve in the future, using TrendHERO and other services to evaluate influencer effectiveness, social media, digital marketing, and email best practices, and more. Watch this episode on YouTube! Join the discussion below! Twitter | LinkedIn Have questi...
Social Media: Freedom of Speech, Not Freedom of Reach, with Justin T. Huang
July 01, 2023 19:16 - 1 hour - 111 MBIn this episode I discuss consumer behavior, social media, and censorship with Justin T Huang, Assistant Professor of Marketing at University of Michigan Ross School of Business. We dive into the impact that censorship online has on consumer behavior, the activity surrounding #StopAsianHate, and conducting unbiased research. Join the discussion below! Twitter | LinkedIn Have questions about Marketing Analytics? Email Alex at [email protected] Click Here...
Consumer Behavior x Marketing, with Dr. Soňa Kľučárová
June 09, 2023 05:01 - 34 minutes - 63.4 MBIn this episode I sat down with Dr. Soňa Kľučárová, Assistant Professor of Marketing at University of Nebraska at Omaha. We discuss the consumer behavior research Soňa has done including on luxury product consumption, status-based consumption, impacts on charitable behavior, and more. Watch this episode on YouTube! Join the discussion below! Twitter | LinkedIn Have questions about Marketing Analytics? Email Alex at [email protected] Click Here for Tra...
Creativity x Marketing, with Matt Farnsworth
May 23, 2023 05:30 - 56 minutes - 106 MBIn this episode I sat down with Matt Farnsworth, CEO of Rev8lation Media, filmmaker and Digital Experience Director at Transamerica. We talk about creativity, marketing, AI, and more. Watch this episode on Twitter or YouTube! Join the discussion below! Twitter | LinkedIn Have questions about Marketing Analytics? Email Alex at [email protected] Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.
Media Buying x AI, with Greyson Scudder
May 07, 2023 03:17 - 54 minutes - 102 MBIn this episode I sat down with Greyson Scudder, a Senior Media Buying Specialist at Barkley, to discuss how media buying works, how AI will disrupt media buying, data privacy, and more. Watch this episode on YouTube! Join the discussion below! Twitter | LinkedIn Have questions about Marketing Analytics? Email Alex at [email protected] Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.
Mastering Public Relations, with Mickie Kennedy
April 24, 2023 02:16 - 30 minutes - 56.4 MBIn this episode I sat down with Mickie Kennedy, Founder of eReleases.com. We discuss the value of public relations to a business, how to write a great press release, how the public relations process works, and more. Watch this episode on YouTube! Join the discussion below! Twitter | LinkedIn Have questions about Marketing Analytics? Email Alex at [email protected] Click Here for Transcribed Episodes of Marketing x Analytics All view are our own.
Analytics x Entrepreneurship, with Aron Clymer
April 08, 2023 13:00 - 25 minutes - 47.3 MBIn this episode I sat down with Aron Clymer, Founder & CEO of DataClymer. We discuss Aron's journey building his company from scratch, scaling a small business, how to approach automation and AI to evolve business offerings and operations, and more. Watch this episode on YouTube! Join the discussion below! Twitter | LinkedIn Have questions about Marketing Analytics? Email Alex at [email protected] Click Here for Transcribed Episodes of Marketing x Anal...
Evolving Marketing Analytics with Artificial Intelligence, with Dave Cameron
April 01, 2023 18:10 - 40 minutes - 75 MBIn this episode I sat down with Dave Cameron, a Strategic Leader in Marketing and Data Science, and adjunct professor at University of Chicago, Aurora University, and Lake Forest Graduate School of Management. We explore what it takes to master marketing and analytics, how AI will change the landscape of marketing, the value of curiosity in business, and more. Watch this episode on YouTube! Join the discussion below! Twitter | LinkedIn Have questions about Marketing...
Leadership x Performance Marketing, with Scott C. Konopasek | Sponsored by Adverity
October 29, 2022 19:23 - 52 minutes - 97 MBIn this episode I sat down with Scott C. Konopasek, CEO of Mint Measure. We discuss entrepreneurship and leaving a traditional job, finding a cofounder, how to improve performance in marketing with targeting and creative, balancing investment in sales, marketing, finance, and other roles at a startup, how culture is influenced in an organization, work-from-home versus hybrid work culture, and more. This episode is sponsored by Adverity. Go to info.adverity.com/mxa to book a demo and learn m...
(dis)Trusting Data, with Sid Khaitan
October 22, 2022 22:23 - 36 minutes - 66 MBIn this episode I sat down with Sid Khaitan, Senior Go-to-Market Manager at Chili Piper. We discuss GTM strategy, Sid's career story and insights, creating scrappy marketing analytics at a startup, how to utilize Salesforce for data entry and sales insights, when to move from scrappy analytics to a full analytics suite as a growing business, revenue driven marketing success metrics, why you shouldn't trust data sometimes, and more. Join the discussion below! Twitter | Li...
Surviving Cancel Culture: An Introduction, with Katharine Howie PhD | Sponsored by Adverity
October 14, 2022 23:53 - 50 minutes - 92.3 MBIn this episode I sat down with Katharine Howie PhD, Assistant Professor at the University of Southern Mississippi. We discuss the psychological motivations behind cancel culture, how brands and individuals can navigate and survive cancellation, including practical recent examples with U.S. politicians and celebrities. This episode is sponsored by Adverity. Go to info.adverity.com/mxa to book a demo and learn more. Join the discussion below! Twitter | LinkedIn H...
Consulting in Marketing Analytics, with Connor Skelly | Sponsored by Adverity
October 11, 2022 00:07 - 45 minutes - 82.9 MBIn this episode I sat down with Connor Skelly, a Certified HubSpot Consultant, CEO of Fission, and Writer of the Catch-All newsletter. We discuss CRM in its current and future form, how to leverage social media in marketing, sales tips and other business mentorship, and more. This episode is sponsored by Adverity. Go to info.adverity.com/mxa to book a demo and learn more. Join the discussion below! Twitter | LinkedIn Have questions about Marketing Analytics? E...
Mentorship x Marketing Analytics, with Danny Ellowitz | Sponsored by Adverity
October 03, 2022 16:08 - 58 minutes - 107 MBIn this episode I sat down with Danny Ellowitz, a Senior Director of Marketing Analytics at Rocket Software. We discuss the role of mentorship in Danny's career, his experience in analytics, how to build a skillset in marketing analytics, navigating imposter syndrome, and more. This episode is sponsored by Adverity. Go to info.adverity.com/mxa to book a demo and learn more. Join the discussion below! Twitter | LinkedIn Have questions about Marketing Analytics...
Healthcare Marketing x Analytics, with Aarooshi Rai Kumar
September 24, 2022 23:02 - 45 minutes - 84.1 MBIn this episode I sat down with Aarooshi Rai Kumar, a Marketing Manager at AbbVie. We discuss healthcare marketing strategy, project management, leadership lessons, moving to the U.S. for work, analytics strategies and advice, the value of an MBA in an analytics and marketing career, and more. Join the discussion below! Twitter | LinkedIn Have questions about Marketing Analytics? Email Alex at [email protected] Click Here for Transcribed Episodes of Ma...
Secrets to a Healthy Career, with Jennifer Agbobli | Sponsored by Adverity
September 18, 2022 02:59 - 1 hour - 110 MBIn this episode I sat down with Jennifer Agbobli, Program Manager for Internship and Early Career Professionals at Kyndryl. We discuss how to hire a strong workforce with diversity of thought, using personality and technical tests during interview processes, finding a mentor in a remote work environment, regulating your energy with a fulfilling role, how we recharge our batteries, book recommendations, and more. This episode is sponsored by Adverity. Go to info.adverity.com/mxa to book a...
The Value of Analytics, with Ryan Carlson
September 11, 2022 20:34 - 33 minutes - 62.2 MBIn this episode we dive into the value of analytics, with Ryan Carlson, Senior Director of CRM & Analytics at Fan Interactive Marketing. We discuss how analytics plays a vital role in business strategy, how email marketing and SEO tactics operate, how Zapier can improve your marketing data operations, navigating an analytics career path, the value of education in your career, and more. Looking for a job? Buy my book 'HIRED' here! Join the discussion below! Twitter | ...
Lead Generation x SEO, with Michael Seymour | Sponsored by Adverity
September 03, 2022 22:58 - 55 minutes - 101 MBIn this episode I sat down with Michael Seymour, Director of Performance Marketing & Analytics at Higginbotham. We discuss SEO, entrepreneurship, criticizing analytics, highest ROI marketing skills you can build, keyword stuffing, writing polarizing content as a business, marketing ethics, standing out as a marketing consultant, when entrepreneurs should hire their first employee, AI in marketing, and more. This episode is sponsored by Adverity. Go to info.adverity.com/mxa to book a demo...