Why Black Lives Matter Is Such a Powerful Slogan (Episode 182)
Marketing Without the Marketing
English - November 23, 2020 11:17 - 8 minutes - 14.3 MB - ★★★★★ - 19 ratingsBusiness Education How To Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Looking at it through a media lens, Black Lives Matter is precise and powerful as a slogan. It's direct, efficient, and airtight as an assertion. Let's unpack the phrase to understand why it works so well.
The post Why Black Lives Matter Is Such a Powerful Slogan appeared first on Control Mouse Media, LLC.
Creating positive change is a marketing problem as much as anything. We need to be able to express our ideals with clarity and empathy, so that they are understood at an elemental level. In my lifetime, the left has been terrible at this and political battles are often lost before they even begin.
That’s why it’s worth examining the phrase, Black Lives Matter. Not only to appreciate its precision and power, but to learn lessons about how to create better messaging for future progressive movements. Listen to Episode 182 here or in your preferred pod player.
Show Notes / Links from the Episode
My contention that today, We Need Marketing More Than Ever
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Published November 23, 2020 by Michael Boezi
The post Why Black Lives Matter Is Such a Powerful Slogan appeared first on Control Mouse Media, LLC.