The Social Media Strategy Series: Wrap-Up (Episode 76)

Marketing Without the Marketing

English - December 12, 2016 15:20 - 21 minutes - 31.9 MB - ★★★★★ - 19 ratings
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Previous Episode: Know Your Customer: How Starbucks Uses Data-Driven Marketing (Episode 75)

Next Episode: A New Direction for Medium: Can Ev Williams Save the Web? (Episode 77)

Social media for business is more than just Facebook, LinkedIn, and Twitter. In the season finale of "Marketing Without the Marketing," I give a top-level blueprint of a cohesive social media strategy that maximizes impact and efficiency.
The post The Social Media Strategy Series: Wrap-Up appeared first on Control Mouse Media, LLC.

Part 16 of The Social Media Strategy Series

This episode is the conclusion of my 16-part series on content strategy for social media. I wanted to bring it all home with an integrated view of all the major social networks and a few that I haven’t covered in the series.

My goal here is to provide a basic starter strategy that can apply to any small business. Then if you want to do a deeper dive on any particular platform, I have a segment on most of these platforms in this series itself, so refer back to the individual episodes if you need to.

I cover each of these platforms, categorized as follows:

Social Media Must-Haves: Twitter, Facebook Business Page, LinkedIn, and Google Plus
Images and Video: YouTube, Instagram, Pinterest, Snapchat, and Slideshare
Social Blogging: Medium and LinkedIn Pulse
Social Ad Strategy: Twitter Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and Pinterest Ads
Curated Community: Facebook Groups, Google Hangouts, Houseparty, and Bebo
Live Video: Periscope, Facebook Live, and Facebook 360
Other Platforms to Consider: Ello, Anchor, Musical.ly, Quora

Listen to the season finale right here, or subscribe in iTunes or any of your favorite podcasting apps. I’m taking a little break for a couple weeks and I'll be back with a new set of episodes after the new year.

Show Notes

Aside from the episodes above, I mentioned a couple other links during the show:

For the upcoming topics in 2017 on Marketing Without the Marketing, please see: On the Horizon: A Preview.
Using Social Media for Business: Strategies for Long-Term Success http://bit.ly/social-media-for-biz.

The post The Social Media Strategy Series: Wrap-Up appeared first on Control Mouse Media, LLC.