Measurement and Iteration: Social Strategy 201 (Episode 166)

By treating our marketing efforts like an experiment, we can set metrics, collect data, analyze the results, and then make the necessary adjustments. Episode 166 is about how to put a simple plan in action to get better results from your social campaigns.
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Content Marketing 201: Beyond the Basics

Measurement is an important component of marketing. Without measurement, it’s merely a one-way spray of content, isn’t it?

We can do better than that. By treating our marketing efforts like an experiment, we can set metrics, collect data (qualitative or quantitative), analyze the results, make adjustments, and then iterate.

Episode 166 is about how to put a simple plan in action to help you get better results from your social campaigns. Listen here or in your favorite pod player.

Show Notes / Links from the Episode

This segment is a part of a 20-lesson series: Content Marketing 201: Beyond the Basics
Here’s the prior episode about Rethinking Our Social Media Interactions: Social Strategy 201
My Patreon page: https://patreon.com/mboezi with exclusive content for patrons

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To book a session with me: https://controlmousemedia.com/strategy

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Lastly https://bitly.com is the link shortener that I use for tracking click counts in social. For instance, this episode is: http://bit.ly/mwm-166 (for Episode 166).

Published February 10, 2020 by Michael Boezi

The post Measurement and Iteration: Social Strategy 201 appeared first on Control Mouse Media, LLC.