Creating Urgency: Online Store Strategy 201 (Episode 174)

Time is running out! Perceived urgency can be a strong motivator to make a purchase. Here's how we can carefully use urgency as a strategy, and why this is an advantage for small businesses over larger competitors.
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Content Marketing 201: Beyond the Basics

In your online store, it’s hard to get a customer to complete the transaction. They dither, open a new tab, search elsewhere, or simply put off the decision.

Creating some urgency can help, giving potential customers that little push they need to complete the purchase. In Episode 174, I cover all the strategies you can use in your online store: Loss aversion, flash sales, expiration dates, and more. Listen here or in your favorite pod player.

Show Notes / Links from the Episode

This segment is a part of a 20-lesson series: Content Marketing 201: Beyond the Basics
Here’s the first episode if you want to start fresh: Content Marketing 201: Beyond the Basics

Where You Can Find Me:

Twitter: https://twitter.com/mboezi
LinkedIn: https://linkedin.com/in/mboezi
Patreon: https://patreon.com/mboezi
Book a session: https://controlmousemedia.com/strategy

Published May 18, 2020 by Michael Boezi

The post Creating Urgency: Online Store Strategy 201 appeared first on Control Mouse Media, LLC.