Conversation: In-depth ABM with Dave Rigotti.

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English - February 14, 2022 18:18 - 42 minutes - 34.3 MB
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Next Episode: Brand Marketing for B2B SaaS by Amrita Gurney

In this episode, we chat with Dave Rigotti, Co-founder, and CEO at Inflection.io. We discuss how he moved from Microsoft to the startup world, pipeline marketing, attribution, ABM, and PLG. We also cover his experience leading the Productled.marketing Community - a great place to learn about PLG playbooks. Some of the topics we discuss:

Pipeline marketing. (2:40)
Media companies and community. (4:30)
How have his views on attribution evolved? (6:50)
Marketing from the MadMen era to the DataDriven era. (8:40)
Marketo buying Visible. (11:10)
What is ABM? (14:40)
How did the BDR team work at Visible? (16:40)
The importance of better lists to do ABM. (18:00)
Direct mail, cupcakes, and chocolates. (19:40)
Dave´s favorite ABM campaign. (22:10)
Billboards in ABM campaigns. (24:50)
How to measure brand awareness in ABM? (27:25)
Is attribution brand awareness? (30:25)
Dave´s journey from Marketo to Adobe to Inflection.io (32:40)
Product-led models. (35:30)
The Productled.marketing Community. (38:10)

We hope you enjoy it!

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