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Conversation: Bottoms-up marketing with Stella Garber
42/
English - January 27, 2022 17:11 - 30 minutes - 69.4 MBBusiness Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
In this episode, we chat with Stella Garber, former Head of Marketing at Trello. This episode is fantastic to learn more about bottoms-up adoption, what worked for Trello, what changed when Atlassian acquired them, and how Stella led the team to build a fantastic product.
Why is messaging important in marketing strategies? And how did Trello manage to become such a horizontal product? (4:30)
The importance of focusing your marketing strategy on verticals. (8:00)
How did Trello monetize with their bottoms-up strategy? (10:10)
Brand vs. Demand at Trello? (12:40)
Content at Trello (14:00)
Acquisition by Atlassian and what changed (16:30)
How did the marketing team at Trello operate (18:50)
Blockchain, NFTs, and new tech (20:30)
Stella´s experience as an investor/advisor (25:50)
What is the one thing people get wrong about marketing (26:30)
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