CMO Roundtable: Getting Started and SaaS Marketing

Marketing Trends

English - October 18, 2019 18:08 - 1 hour - 55 MB - ★★★★★ - 274 ratings
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Previous Episode: Branding and Customer Experience with Nick Ragone, SVP, CMO, & CCO of Ascension

Next Episode: Marketing: The Story of People with Travis Chambers, Chief Media Hacker and Founder of Chamber.Media

This episode of Marketing Trends features a CMO roundtable with Meagen Eisenberg, Harsh Jawharkar, and Thomas Butta of TripActions, Atlassian, and SignalFx, respectively. They discuss how to succeed as a new CMO, the future of SaaS marketing, how to work with a board of advisors, and much more.

Links:

Full Links, Quotes, & Notes: http://bit.ly/32ux206

Meagen’s LinkedIn: linkedin.com/in/meageneisenberg

Harsh’s LinkedIn: linkedin.com/in/harsh/

Tom’s LinkedIn: linkedin.com/in/tombutta/

TripActions Website: tripactions.com/

Atlassian Website: atlassian.com/

SignalFx Website: signalfx.com/

3 Key Takeaways:

- When starting as a new CMO, don’t come in with an agenda or preconceived notions about what you should do. Be open to suggestions and feedback.

- In a SaaS environment, it’s crucial to be tightly aligned with your CFO so you can plan, understand, and justify acquisition strategies.

- Whether joining them or forming them, advisory boards are a great way to gain exposure and form a community.

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