Building and Sharing a Brand Story with Ryan Carlson, CMO of Okta

Ryan Carlson is Chief Marketing Officer at Okta. As the head of Okta's Marketing team, he oversees Product Marketing, Corporate Marketing, Demand Generation, Sales Development and Pipeline Strategy and Operations. Amidst all those demands, what does he make his primary focus? Getting the world to know, love, and share the Okta story.

On this episode of Marketing Trends, Ryan talks about how to tell an effective brand and product story, how to bring customer insights into your organization, why you should build a team of mentors, and much more.

Links:

Full Links, Quotes, & Notes: http://bit.ly/32kAf2n

Ryan’s LinkedIn: linkedin.com/in/ryancarlson

Ryan’s Twitter: twitter.com/ryantcarlson

Okta Website: okta.com

3 Key Takeaways:

- A marketing leader’s job is not only to carry an organization’s message to the outside world, but also to carry the attitudes, needs, and responses of the market back to the organization.

- Successful brands shouldn’t be afraid to express a strong viewpoint. That viewpoint should be true to who the brand is and relate to their core messaging.

- When working with analysts and influencers, it’s better to get started right away. Effective analyst relations programs take a while to bear fruit.

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