Becoming a Generalist with Rebecca Corliss, VP of Marketing at Owl Labs
Marketing Trends
English - October 11, 2019 18:03 - 40 minutes - 36.9 MB - ★★★★★ - 274 ratingsBusiness News Business News ad campaigns ads news advertising business trends vp of marketing business news business lessons business ceo Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
When Rebecca Corlis first started building her marketing team at Owl Labs, she realized that the first type of employees she needed were generalists. The marketing needs of her company changed so much from day to day that he needed people who could learn quickly and answer the call no matter what was thrown their way.
Rebecca is also a generalist herself. Having worked in a variety of capacities and industries, she has built up skills that span a variety of roles. On this episode of Marketing Trends, Rebecca talks about how to become a generalist, and also how to find and hire them.
Links:
Full Links, Quotes, & Notes: http://bit.ly/2VxCU68
Rebecca’s LinkedIn: linkedin.com/in/rebeccacorliss/
Rebecca’s Twitter: twitter.com/repcor
Owl Labs: owllabs.com/
3 Key Takeaways:
- Early in a company’s lifecycle, it’s important to hire generalists who can adapt to changing circumstances.
- Grit and adaptability are key attributes in becoming an effective generalist.
- It’s also crucial to find a great mentor who can teach you and who believes in you.
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