Combatting Ad Fraud and Brand Safety with Check My Ads’s Claire Atkin and Nandini Jammi

Claire Atkin and Nandini Jammi are the Co-founders of Check My Ads Institute, but you may have heard of them before. Claire writes the popular newsletter Branded, which breaks major stories about the advertising industry's ties to disinformation and hate groups, and Nandini previously Co-founded Sleeping Giants, the social media campaign that led advertisers to flee from Breitbart. Needless to say, both are passionate about combatting disinformation and marketing issues.

In this episode, Alan, Nandini, and Claire discuss the Check My Ads Institute, why it’s so important, and the impact it has on marketers. Claire and Nandini are passionate about making marketers aware of the problem they face with ad fraud. It is in every one of our ecosystems, and marketers have to do the hard work to get out in front of it and stop supporting things like disinformation. Listen to learn much more about brand safety and how to become a member of their nonprofit.

In this episode, you’ll learn:
Combating hate speech in ads
Where disinformation stems from
What is brand safety laundering

Key Highlights:
[01:38] Where Nandini and Claire got their start
[03:00] Nandini and the Breitbart scandal 
[09:30] Claire’s crisis of inaction
[12:05] Why Claire and Nandini started Check My Ads
[14:04] The struggle with ad tech
[16:08] Facebook and disinformation 
[19:47] How Check My Ads combats disinformation 
[23:09] Partnering with Check My Ads 
[26:40] Where should marketers start? 
[27:37] Brand safety laundering
[30:45] Future plans for Check My Ads
[33:02] The experiences that define Nandini and Claire
[35:28] Advice to their younger selves 
[37:03] The biggest threat and opportunity for marketers

Resources Mentioned: 
Check My Ads Institute
Claire Atkin
Nandini Jammi
Sleeping Giants (Wikipedia)
Breitbart was the trigger and resulting work drove 90% revenue loss (Washington Post)
Check My Ads Institute - Checkmates Membership Program
Branded Newsletter & Research
News Deserts tracked at UNC
Other conversations on related topics: 
Episode 70 with Bob Hoffman on BadMen book and ad tech
Episode 213 withDan Lowden at Human, formerly WhiteOps, on battling bot fraud
Episode 73 on Ad Fraud with Augustine Fou
Episode 177 on Ad Fraud Myths with Augustine Fou
Episode 194 on Uber Ad Fraud case with Kevin Frisch
Episode 201 on Ad Fraud with Jampp founder Diego Meller

Follow the podcast:
Listen in iTunes (link: http://apple.co/2dbdAhV)
Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa)
Listen in Spotify (Link: http://spoti.fi/2mCUGnC )

Connect with the Guest:
Nandini’s Twitter: https://twitter.com/nandoodles   
Claire’s Twitter: https://twitter.com/catthekin  
Check My Ads Twitter: https://twitter.com/CheckMyAdsHQ  
Nandini’s LinkedIn: https://www.linkedin.com/in/nandinijammi/  
Claire’s LinkedIn: https://www.linkedin.com/in/claire-atkin/ 

Connect with Marketing Today and Alan Hart:
http://twitter.com/abhart
https://www.linkedin.com/in/alanhart
http://twitter.com/themktgtoday
https://www.facebook.com/themktgtoday/
https://www.linkedin.com/company/marketing-today-with-alan-hart/

Support the show: https://www.patreon.com/marketingtoday

See omnystudio.com/listener for privacy information.

Claire Atkin and Nandini Jammi are the Co-founders of Check My Ads Institute, but you may have heard of them before. Claire writes the popular newsletter Branded, which breaks major stories about the advertising industry's ties to disinformation and hate groups, and Nandini previously Co-founded Sleeping Giants, the social media campaign that led advertisers to flee from Breitbart. Needless to say, both are passionate about combatting disinformation and marketing issues.

In this episode, Alan, Nandini, and Claire discuss the Check My Ads Institute, why it’s so important, and the impact it has on marketers. Claire and Nandini are passionate about making marketers aware of the problem they face with ad fraud. It is in every one of our ecosystems, and marketers have to do the hard work to get out in front of it and stop supporting things like disinformation. Listen to learn much more about brand safety and how to become a member of their nonprofit.

In this episode, you’ll learn:

Combating hate speech in ads
Where disinformation stems from
What is brand safety laundering

Key Highlights:

[01:38] Where Nandini and Claire got their start
[03:00] Nandini and the Breitbart scandal 
[09:30] Claire’s crisis of inaction
[12:05] Why Claire and Nandini started Check My Ads
[14:04] The struggle with ad tech
[16:08] Facebook and disinformation 
[19:47] How Check My Ads combats disinformation 
[23:09] Partnering with Check My Ads 
[26:40] Where should marketers start? 
[27:37] Brand safety laundering
[30:45] Future plans for Check My Ads
[33:02] The experiences that define Nandini and Claire
[35:28] Advice to their younger selves 
[37:03] The biggest threat and opportunity for marketers

Resources Mentioned: 

Check My Ads Institute
Claire Atkin
Nandini Jammi
Sleeping Giants (Wikipedia)
Breitbart was the trigger and resulting work drove 90% revenue loss (Washington Post)
Check My Ads Institute - Checkmates Membership Program
Branded Newsletter & Research
News Deserts tracked at UNC
Other conversations on related topics: 

Episode 70 with Bob Hoffman on BadMen book and ad tech
Episode 213 with Dan Lowden at Human, formerly WhiteOps, on battling bot fraud
Episode 73 on Ad Fraud with Augustine Fou
Episode 177 on Ad Fraud Myths with Augustine Fou
Episode 194 on Uber Ad Fraud case with Kevin Frisch
Episode 201 on Ad Fraud with Jampp founder Diego Meller

Follow the podcast:

Listen in iTunes (link: http://apple.co/2dbdAhV)
Listen in Google Podcasts (link: http://bit.ly/2Rc2kVa)
Listen in Spotify (Link: http://spoti.fi/2mCUGnC )

Connect with the Guest:

Nandini’s Twitter: https://twitter.com/nandoodles   
Claire’s Twitter: https://twitter.com/catthekin  
Check My Ads Twitter: https://twitter.com/CheckMyAdsHQ  
Nandini’s LinkedIn: https://www.linkedin.com/in/nandinijammi/  
Claire’s LinkedIn: https://www.linkedin.com/in/claire-atkin/ 

Connect with Marketing Today and Alan Hart:

http://twitter.com/abhart
https://www.linkedin.com/in/alanhart
http://twitter.com/themktgtoday
https://www.facebook.com/themktgtoday/
https://www.linkedin.com/company/marketing-today-with-alan-hart/

Support the show: https://www.patreon.com/marketingtoday

See omnystudio.com/listener for privacy information.