Marketing Today with Alan Hart
727 episodes - English - Latest episode: 12 days ago - ★★★★★ - 604 ratingsAlan Hart, marketer and advisor to the world's best marketers and companies, leads intimate conversations with the world's most dynamic chief marketing officers (CMOs) and business leaders. Alan goes further than other marketing podcasts to learn CMO strategies, tips, and advice. Alan and his guests reveal what makes a great brand, marketing campaign, or turnaround. Learn from the personal experience and rich stories of these marketing and business leaders so you can unleash your full potential.
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Episodes
415: How ETS is Rebranding and Evolving with Michelle Froah, Chief Marketing and Innovation Officer
April 17, 2024 10:10 - 43 minutes - 100 MBOn the show today, Alan and Michelle talk about her career journey, the ETS rebrand, the uniqueness of her current role, and why more organizations should be thinking of a similar structure at the leadership level. ETS's focus on people and mission of driving human progress forward is what drew Michelle to the company. As Chief Marketing and Innovation Officer, she is responsible for internal and external communications, customer insights and analytics, branding and marketing, e-commerce, ph...
414: Bubble Goods is Offering a New Avenue for Food Brands with Founder and CEO Jessica Young
April 10, 2024 10:10 - 28 minutes - 65.7 MBIn this episode, Alan and Jessica talk about Bubble Goods, who it serves, and how they are helping emerging food brands and unique consumers alike. Jessica Young is a fan of Fufu and the founder and CEO of Bubble Goods. With 10+ years in the food and wellness industry, Jessica saw a gap in the market: food brands were innovating (specifically in the health foods sector), but they didn’t have the digital know-how or right platform to launch and scale on. It was becoming harder and harder fo...
413: Creative Destruction at Calendly with Chief Revenue Officer Jessica Gilmartin
April 03, 2024 10:10 - 28 minutes - 64.7 MBIn this episode, Alan and Jessica talk about the evolution of Calendly from serving solopreneurs to enterprise organizations, the success factors that have made that shift possible, how she thinks about the RIO and effectiveness of marketing spend, and balancing the need to drive results and be creative through “creative destruction.”. Jessica Gilmartin is an amateur baker, an ex-yogurt mogul, and the new Chief Revenue Officer at the scheduling automation platform Calendly. She took her...
412: How can we Trust AI? with Jacqueline Woods, CMO at Teradata
March 27, 2024 10:10 - 48 minutes - 110 MBJacqueline Woods is the Chief Marketing Officer for Teradata, the cloud analytics and data platform for AI, headquartered in San Diego, California. Jacqueline joined Teradata from NielsenIQ, where she was a member of the executive leadership team and Global Chief Marketing and Communications Officer. She also spent nearly 10 years as CMO of the IBM Global Partner Ecosystem Division, where she focused on building cloud, data, AI, and SaaS strategies. Before that, she was Global Head of Custom...
411: How citizenM Hotels are Disrupting the Hospitality Industry with Chief Marketing Officer Robin Chadha
March 20, 2024 10:10 - 38 minutes - 88.2 MBIn this episode, Alan and Robin discuss his path from Wall Street to citizenM, their focus on affordable luxury, the innovations they are bringing to the hospitality industry, and who they are working to serve. Robin also tells us about their unique citizensOf campaign and how it is helping them integrate into communities, as well as their partnership with World Bicycle Relief and how they encourage their guests to participate in impactful ESG initiatives. Robin Chadha is the Amsterdam-bas...
410: Circle has Community Building Down to a Science with Andy Guttormsen, Co-Founder and Chief Revenue Officer
March 13, 2024 09:10 - 45 minutes - 104 MBIn this episode, Alan and Andy discuss his path to creating Circle, how to build community, best practices and takeaways for community builders, how to build a great member experience, how to find the right members for your community, and much more! Andy Guttormsen is the co-founder and chief revenue officer of Circle, an all-in-one community platform for professional creators and brands. He started his career on Wall Street, but quickly found that it wasn't the place for him. He attempted ...
409: Offering Solo Travel as a Solution for Loneliness with Lee Thompson, Co-Founder & CMO of Flash Pack
March 06, 2024 10:10 - 37 minutes - 85.9 MBLee Thompson is the co-founder and CMO of Flash Pack, a travel brand dedicated to small group adventures rooted in friendship that he founded with his now wife and CEO, Radha Vyas. Lee’s career merged with his passion for adventure as a self-employed photojournalist. He met Radha on a chance first date between gigs, and they immediately started planning what became Flash Pack. By 2016, they were married, had both quit their jobs, and were starting their new adventure as business owners. Init...
408: David’s Bridal is Innovating Retail Brand Experiences with Kelly Cook, President of Marketing, IT & Finance
February 28, 2024 10:10 - 39 minutes - 91.1 MBKelly Cook does it all! She is a mother of five who plays the drums AND serves as President of Marketing, IT, and Finance at David’s Bridal. Her love of learning and trying new things can be seen in her impressive and varied work history. From Continental Airlines, to Waste Management, Inc. to DSW, Pier One, Sears, Kmart, and now David’s Bridal, Kelly tells us she learned a lot about herself and her craft by challenging herself in new industries and encourages other marketers to try the same...
407: Does Your Career Align with Your Values? with Regina Lawless, Author of Do You: A Journey of Success, Loss and Learning to Live a More MeaningFULL Life
February 21, 2024 10:10 - 37 minutes - 51.5 MBRegina Lawless is an inspiration. She is a recent empty nester, founder of Bossy & Blissful, a community for black women executives and business owners, and author of Do You: A Journey of Success, Loss and Learning to Live a More MeaningFULL Life. After graduating with her BA in communications from California State University-Sacramento, Regina got her first job in human resources at Target. After about 8 years in retail HR, she did a stint in banking, then moved to the airline industry, an...
406: The Punk Rock Innovation Strategy with Paul Stonick, VP of SCADpro at Savannah College of Art and Design
February 14, 2024 10:10 - 28 minutes - 39 MBPaul Stonick is a punk. Like, an “opened for Red Hot Chili Peppers before they were cool” kind of punk. He started in web design in the mid-90s, then pivoted to UX in 2012. With 18 years in e-commerce, fashion, beauty, home improvement, and automotive, as well as 15 years in executive design leadership roles, he has over two decades of “tra-digital” experience in brand creative, visual, and UX design. Now, in the third act of his career as Vice President of SCADpro at Savannah College of Art...
405: How to Be Your CFO’s Best Friend with Thumbtack CMO, Llibert Argerich
February 07, 2024 10:10 - 44 minutes - 61.2 MBLlibert Argerich is a hardworking triathlete from Andorra, one of the smallest countries in the world. At 11, Llibert lost his father and learned his work ethic firsthand as he watched his mother raise three children on her own as a waitress. His desire to expand his worldview beyond the valley has led him to live in five different countries on two continents over the last 20 years. After completing his bachelor’s degree in economics from the University of Toulouse in France, Llibert started...
404: Big Brothers Big Sisters of America is Using Stories to Inspire Change with CMO Adam Vasallo
January 31, 2024 10:10 - 44 minutes - 60.9 MBAdam Vasallo is not only a volunteer for Big Brothers Big Sisters of America, but he is also their Chief Marketing Officer. Since joining the organization in 2018, he has been leading his team in generating awareness for the mission, inspiring volunteerism, and bringing the organization’s brand and commitment to youth equity and empowerment to life on national stages. Prior to joining Big Brothers Big Sisters of America, Adam spent 11 years at HSN, where he held several senior-level developm...
403: Leveraging “Jake from State Farm” and Prioritizing Contextual Relevancy with Alyson Griffin, Head of Marketing at State Farm
January 24, 2024 10:10 - 44 minutes - 60.5 MBAlyson Griffin is back! She is a musician, mother, and marketing leader born and raised in Silicon Valley with over 25 years of experience leading marketing, branding, and thought leadership teams. Alyson originally planned on being a pharmacist, but she eventually realized it wasn't the right fit for her. As soon as she walked into her first advertising class, the rest was history. She eventually got her degree in communications and started at a PR agency right after graduation. She went cl...
402: How CommonSpirit Health delivers on an emotional brand promise with Mark Viden, SVP of Brand
January 17, 2024 10:10 - 28 minutes - 38.8 MBMark Viden is a wine lover with an English degree who never expected to end up in healthcare but always had an interest in marketing and advertising. After graduating from college, working client-side, managing a small marketing team, and moving to San Francisco, Mark had the opportunity to join Dignity Health, part of CommonSpirit Health, where he stayed for 18 years. In 2019, he was hired as Senior Vice President of Brand for CommonSpirit Health, where he now drives brand development, adve...
401: Movado Group is Building Brand Loyalty with New Generations, with President and SVP of E-Commerce Margot Grinberg
January 10, 2024 10:10 - 29 minutes - 40.6 MBMargot started her career as an analyst at Barclays Investment Bank. She wasn't sure exactly what she wanted to do at that time, but she did know having a good financial base would help her no matter what path she chose. She has always had a passion for retail, and in 2014, she joined the family business as a merchandising analyst at Movado Group. Eventually, she moved into sales, then business development, and most recently, she spent 4.5 years as the Vice President of E-Commerce, Digital M...
400: How the New York Sports Club is Rebuilding Post-Pandemic with Kari Saitowitz, Chief Marketing and Creative Officer
January 03, 2024 11:10 - 45 minutes - 61.9 MBKari Saitowitz is a baseball fanatic, the founder of Fhitting Room, and currently serves as the Chief Marketing and Creative Officer for the New York Sports Club. She graduated from the Wharton School with a strategic management and marketing focus and got her first job at American Express. From there, she leaned into her passion for marketing and decided to pursue her MBA. After graduating from Harvard Business School, Kari worked at Pepsi until she had her son. After his birth, she started...
399: How First Watch Uses Business Constraints as Benefits with Chief Brand Officer Matt Eisenacher
December 27, 2023 10:10 - 42 minutes - 58.9 MBIn this episode, Alan and Matt discuss having a brush with Shark Tank, the benefits of developing a strong work ethic at a young age, and how Matt is working on being a fast decision-maker without being a prisoner to the moment. They also talk about the different categories within the restaurant category, the unique concept First Watch is creating with experiences, and the culture that makes it all work. Matt wraps up the episode by touching on why the new nature of marketing requires an uns...
398: Kraken and Crypto are Entering the Next Phase with CMO Mayur Gupta
December 20, 2023 10:10 - 43 minutes - 60.2 MBMayur Gupta grew up in India, got his degree in computer science, and started his career as an engineer in 2000 at HCL Technologies. Since then, Mayur has had quite a diverse and impressive career path. He has held key marketing leadership roles at SapientNitro, Kimberly Clark, Healthgrades, Spotify, Freshly, and most recently, Gannett, part of the USA Today Network. Throughout the years, Mayur has also developed a role as an investor and board director for various organizations. Today, his ...
397: Ricoh Knows Happy Employees Lead to Happy Customers with CMO Lauren Sallata
December 13, 2023 10:10 - 29 minutes - 40.8 MBLauren Sallata is using her 20+ years of experience as a marketing professional and executive leader... to moonlight as a roadie, manager, and webmaster for her son's band, Sunrise Cries? Well, yes, but she is also applying them to her role as Chief Marketing Officer for Ricoh North America and as a member of the Board of Trustees for the Consumer Technology Association. Lauren joined Ricoh in June 2021 after leaving her position as CMO at Panasonic Corporation. Before that, she spent severa...
396: How ICE is Rebranding and Acquiring while Maintaining Brand Equity with CMO Stephanie Dobbs Brown
December 06, 2023 11:10 - 35 minutes - 32.9 MBWhen Stephanie Dobbs Brown graduated from the University of Tennessee, she had two job offers in front of her. Instead of choosing, she did both for several years, which perfectly represents her dedication to her career. Eventually, she came to a fork in the road that led her to PR Newswire in Chicago. After a few years, she moved on to Thomson Reuters, where she had her first role running a P&L. In 2013, she got her first client-side brand role with Dow Jones, then moved over to ICE in 2017...
395: What is Nespresso Brewing Up for Gen Z? With Jessica Padula, VP of Marketing and Interim VP of Sustainability
November 29, 2023 10:10 - 32 minutes - 30.2 MBJessica Padula graduated from Boston University and always knew she wanted to get into brand marketing. However, getting a foot in the door can be difficult, so she took the advertising route to get there. Jessica started her career at Grey Group in New York, where she worked with brands like Downy, Covergirl, and Pantene. By specializing in the emerging space of social media, she was able to move over to the client side in Colorado, first with WhiteWave Foods, and then with Famous Brands. E...
394: How Topgolf is Making the Game More Accessible with Geoff Cottrill, Chief Brand Officer
November 22, 2023 10:10 - 31 minutes - 72.6 MBGeoff Cottrill has been named one of Forbes’ 50 Most Entrepreneurial CMOs, one of Business Insider’s CMOs to Watch, and currently serves as the Chief Brand Officer for Topgolf. In this role, he leads all aspects of their global marketing, experience design, partnerships, consumer insights, communications, charitable giving, and retail and membership programs. He joined Topgolf in 2021 with a passion for building diverse and talented teams and a reputation for innovative thinking and creativi...
393: Kaseya is Leveraging Brand Recognition from Arena Naming Rights with CMO Mike Sanders
November 15, 2023 10:10 - 39 minutes - 54.2 MBMike Sanders is an avid freediving fisherman, self-proclaimed crypto nerd, and Chief Marketing Officer of Kaseya. Mike started his career as the head of IT for a private brokerage firm, but after a few years, he left to start his own business. He quickly learned that being an entrepreneur meant he would have to be able to do a little bit of everything, and he discovered a knack for the sales and marketing side. He followed that passion to a sales job at Kaseya in 2005. He stayed with the com...
392: Has Your Brand Been Friend Zoned? How to Tell and How to Get Out of It with Author Doug Zarkin
November 08, 2023 10:10 - 33 minutes - 77.3 MBDoug Zarkin is an avid tennis player, retail and brand marketing expert, and author of “Moving Your Brand Out of the Friend Zone: A Modern Day Guide to Strengthening Your Brand’s Value Equation”. He went straight from undergrad at George Washington University to graduate school at American University and knew from the start that he wanted to run a business and lead a brand. After graduation, he started his career in the agency world with the Youth, Entertainment, and Lifestyle Marketing Divi...
391: Marketing and CX are Two Sides of the Same Coin with Nicholas Zeisler and Muriel Lotto, Fractional CXO and CMO, respectively
November 01, 2023 09:10 - 38 minutes - 35 MBIn this episode, Alan speaks with fractional CXO Nicholas “Z” Zeisler and fractional CMO Muriel Lotto about how they met, what they have learned by combining their expertise, and how those lessons can help you rethink the way your marketing, brand promise, and consumer experience factor into your business decisions. Nicholas “Z” Zeisler uses his Lean Six Sigma Black Belt and Process Engineering expertise to help brands improve their customer experience as a fractional Chief Customer Officer...
390: Munchkin is Using Innovation as a Competitive Advantage - VP of Marketing, Kristin Pagano
October 25, 2023 09:10 - 34 minutes - 31.5 MBKristin Pagano started her career as a media planner with Starcom Worldwide, where she had the opportunity to move back to LA and take on their Walt Disney account. She shifted to the client side at 20th Century Fox but felt a need to broaden her view of the overall marketing mix. After returning to school and graduating with her MBA, she started at Intel and then transferred to Activision. At that point, she had a 6-month-old and was presented with the opportunity to work for Munchkin. Star...
389: Brevo is Adapting, Rebranding, and Expanding with Global CMO, Isabelle Guis
October 18, 2023 09:10 - 39 minutes - 36 MBIsabelle Guis was born and raised in France but has lived in Silicon Valley since 2001. She was trained as an engineer, with a master's degree in Electrical Engineering from Supelec and an MBA from Harvard Business School. She strives for perfection as a ballet dancer, a pilot, and in her dual roles as Global CMO and CEO of North America for Brevo. Before joining Brevo, Isabelle was pivotal in leading Salesforce's $5 billion Sales Cloud Product Marketing organization, which grew by $1 billio...
388: Marketing Architects has a Better Way to Do TV Advertising - CEO, Angela Voss
October 11, 2023 09:10 - 34 minutes - 47.6 MBAngela Voss majored in mass communications and got her first job out of college in digital marketing. She started with Marketing Architects in 2007, when they were solely operating in radio. About a year after she joined, Marketing Architects announced they were going to enter TV. With a love of television and no fear of a challenge, she worked for many years to build out the TV team and identify how Marketing Architects would compete with differentiation in media buying. She ran that team u...
387: Wendy’s is a Challenger Brand with Spicy Nuggs and Spicier Posts - CMO, Carl Loredo
October 04, 2023 09:10 - 42 minutes - 58.8 MBCarl Loredo used to go to Wendy's for dinner every Friday night with his mother when he was growing up. Fast forward to 2016, and he carried those memories and experiences into his work as Wendy's Vice President of Brand Marketing, then US Chief Marketing Officer, and eventually into his current role as Global Chief Marketing Officer. Prior to coming to Wendy’s, Carl held marketing roles at Dell and PepsiCo before he went over to the agency side. Carl combines his passion for marketing with ...
386: Take a Calculated Risk and Have Some Fun with Aron North, CMO of Mint Mobile
September 27, 2023 09:10 - 56 minutes - 77.5 MBAron North is a lifelong Lakers fan who has been doing epic things as the Chief Marketing Officer at Mint Mobile since 2019. He joined Mint Mobile in 2016 (during the "pre-Ryan years") as the SVP of Marketing and Creative, where he spearheaded the initial development of the brand's marketing department and creative efforts. The early half of Aron's career was all agency-side, while the second half has been client-side, first with Taco Bell and now with Mint Mobile. Through all of it, he's le...
385: Consumer-Focused Product Development and Go-To-Market Strategy with Stacey Andrade-Wells, VP of Marketing at Liquid I.V.
September 20, 2023 09:10 - 44 minutes - 61.1 MBStacey Andrade-Wells joined Liquid I.V. as Vice President of Marketing in January 2022. Before that, she spent over seven years at Procter & Gamble working on a variety of brands like Mr. Clean, Swiffer, and Gain. As a second-generation Colombian, she is passionate about driving diversity in all aspects of her work. This passion lends itself perfectly to her work at Liquid I.V., focusing on using hydration as the entry point to making wellness accessible for everyone. Liquid I.V. is a welln...
384: Evolving Your Marketing in The Metaverse with Yon Raz-Fridman, Founder and CEO at Supersocial
September 13, 2023 10:01 - 46 minutes - 63.5 MBYon Raz-Fridman is an entrepreneur, repeat founder, and technology executive. Originally from Israel, he went to London to start his career, met his wife, and moved to New York. Eventually, they moved back to her hometown and are now based in Columbus, Ohio. In college, Yon was part of an entrepreneurial academic program where he developed a passion for blending expression, creativity, and digital products. Supersocial is the number one developer, publisher, and operator of premium virtual ...
383: How to Drive Transformation and Use Data Wisely with Brigitte King, Chief Digital Officer at Colgate-Palmolive
September 06, 2023 09:10 - 28 minutes - 38.8 MBBrigitte King moved around a lot when she was young, and she credits this global, multicultural upbringing for the broad worldview and unique perspective that has served her throughout her career. She was traditionally trained in marketing and packaged goods early on but eventually pivoted to digital when it was first emerging. Over the years, she has learned how to utilize digital while leveraging her roots by keeping brand growth top of mind. Brigitte began her career at L’Oreal, where sh...
382: Capturing Cultural Moments and Power Partnerships with Dave Skena, Global Chief Brand Officer at Krispy Kreme
August 30, 2023 09:10 - 42 minutes - 39 MBDave Skena remembers having his first Krispy Kreme doughnut at age 13, and even back then, he knew this company wasn’t like the others. In college, he thought he was going to be an economist, but through his first job at Andersen Consulting (now Accenture), he realized marketing was where he really wanted to be. After going back to school, he began his new career at Kraft Foods, then went to PepsiCo for over eight years, where he led brands such as Lay’s, Ruffles, SunChips, Tostitos, and Lay...
381: Having Integrity When Marketing to Small Businesses with Sarah Acton, CMO at BILL
August 23, 2023 09:10 - 42 minutes - 59 MBSarah Acton is the Chief Marketing Officer at BILL and brings more than 25 years of experience in marketing and brand-building work in both consumer and business markets. She had an interest in marketing early on and started her career in media buying, then went back to business school, moved into consumer packaged goods, spent some time on the agency side, and eventually opened her own small business. After that, she returned to technology, where she was responsible for global brand oversig...
380: Modernizing, Diversifying, and Maximizing Opportunity with Kadian Langlais, CMO at Renfro
August 16, 2023 09:10 - 38 minutes - 35.6 MBKadian Langlais is the Chief Marketing Officer at Renfro Brands, a 100-year-old legacy sock and hosiery design and manufacturing company. In her role, she oversees Renfro’s diverse portfolio of brands and maintains its position as the largest manufacturer of socks in the U.S., producing three million pairs per week. Kadian grew up in Kingston, Jamaica, where she developed a love for interior design and has always had a passion for fashion. After immigrating to New York, she initially planned...
379: Empathy-based and Effortlessly Stylish Marketing with Matt Lattman, SVP of Acquisition Marketing at Discover
August 09, 2023 09:10 - 42 minutes - 38.7 MBMatt Lattman is an avid traveler and serves as the Senior Vice President for Card Acquisition Marketing at Discover. Prior to Discover, Matt was Chief Marketing Officer at Zero Financial, a financial technology startup. He also spent six years at Capital One in various roles, most recently as Head of Acquisition Marketing for their Consumer Bank. He joined Discover in 2019 as VP of Marketing, Pricing, and Product Strategy in Personal Loans. With his start date being just 4 months before the ...
378: Building a Kinder, Braver World with Joshua Hollin, Digital Associate at Born This Way Foundation
August 02, 2023 09:10 - 33 minutes - 46.1 MBJoshua Hollin is the Digital Associate for the Born This Way Foundation, where he executes digital content in service to the mission of building a kinder, braver world. He's passionate about combating the stereotype that young people are lazy, apathetic, or indifferent to the world around them by showing that they are empowered, resilient, and creative. In this episode, Alan and Joshua discuss Born This Way Foundation initiatives, the impact social media has had on young people, and what th...
377: Audience First Marketing and A Culture of Learning with Lauren Weinberg, CMO at Square
July 26, 2023 09:10 - 40 minutes - 55.7 MBLauren Weinberg is a proud boy mom, a loving dog mom,and currently the Chief Marketing and Communications Officer at Square, driving global marketing and communications strategy. She started her career by measuring media metrics, then made her way into b2b media, and eventually moved over to the consumer side of marketing strategy. She spent some time running her own consulting business, then landed at Square where she has been for the past 6 years. Previously, she held leadership roles at Y...
376: Differentiation and Design Ops with Amrita Mathur, VP of Marketing at Superside
July 19, 2023 10:10 - 45 minutes - 104 MBWhen Amrita Mathur joined Superside as their first marketing hire in 2019, there was no product, no platform, and no recurring revenue. She is no stranger to being called in when companies are at a strategic inflection point with their growth strategy, so she did what she spent a career in B2B marketing learning how to do: implement a marketing-led growth strategy that translated into $8 million in subscription revenue in the first year and 400% year-over-year growth since then. Amrita is pa...
375: Bringing Your Brand Purpose to Life with Raj Pudipeddi, CMO of Align Technology, makers of Invisalign
July 12, 2023 10:10 - 48 minutes - 66.3 MBRaj Pudipeddi currently serves as the Chief Product and Marketing Officer for Align Technology, makers of Invisalign, and its Managing Director for the Asia Pacific region. Through his dual roles, Raj has global responsibility for product, marketing, strategy, and clinical teams, as well as for the market development and commercial execution of all Align Technology products and services in the Asia Pacific region. Raj is an engineer by training who spent nearly 22 years at Procter & Gamble a...
374: Simply Honest Ads and In-House Creatives with Airbnb’s Hiroki Asai
July 05, 2023 10:10 - 36 minutes - 50.1 MBHiroki Asai is the Head of Global Marketing at Airbnb, overseeing all marketing efforts and in-house creative teams. Hiroki grew up as a skateboarder in the 80s, loved the design aspect of that world, and started his career as a graphic designer. Eventually, he learned how to apply what he knew about creativity and design to solve business problems. He spent 18 years at Apple and served as Vice President of Global Marketing Communications and Executive Creative Director, where he was respons...
373: Striking the Balance between Intuition and Information with Oded Netzer, Co-Author of "Decisions Over Decimals"
June 28, 2023 10:10 - 45 minutes - 63 MBOded Netzer is a world-renowned expert in data-driven decision-making. He serves as the Vice Dean of Research and the Arthur J. Samberg Professor of Business at Columbia Business School. As the son of a Holocaust survivor, Oded is the first in his family to attend college. After graduation, he spent some time working in a chicken house but quickly decided that wasn't for him. After a quick stop at a consulting firm, he returned to college to climb the academic research ladder and pursue a ca...
372: Establishing a Mutually Beneficial Partnership Model with Guillaume Bouvard, CMO at Extend
June 21, 2023 10:10 - 45 minutes - 61.9 MBGuillaume Bouvard is the COO, CMO, and co-founder of Extend. He founded the company with two friends and credits their success to complementary skill sets, trust, shared values, and education. Before starting Extend, Guillaume spent 12 years at American Express in various roles, advising the C-Suite as a leader of the Strategic Planning Group for several years. Before Amex, Guillaume led marketing efforts at Capital One and earned an MBA from the MIT Sloan School of Management. In this epis...
371: Complexities in Marketing to a Broad Audience with Zach Kitschke, CMO at Canva
June 14, 2023 10:10 - 38 minutes - 53.4 MBZach Kitschke is the CMO of Canva, the online visual communication and collaboration platform. In his comprehensive role as CMO, Zach oversees the international brand and drives growth initiatives. He closely collaborates with teams responsible for product marketing, PR and communications, affiliates and performance, content, SEO, brand development, creative innovation, advertising, and product growth. Zach joined Canva in 2013, the year it launched. Since then, with a mission to empower the...
370: Marketing is a Team Sport with Katie Krum, SVP and CMO at PURE Insurance
June 07, 2023 10:10 - 38 minutes - 52.8 MBKatie Krum started her career at PURE in 2006 as the sixth employee at the insurance start-up. She played a significant role in shaping the brand, and throughout this process, she discovered her passion for marketing. Katie eventually left to develop her skill set at Nickelodeon, Marriott, Under Armour, and Weber Shandwick. She now leads a "small but mighty team" as the CMO at PURE, where she oversees all aspects of marketing communications and PR. One of the driving factors that drew her ba...
369: Capitalizing on Shifting Consumer Behaviors with Tony Marlow, CMO at LG Ad Solutions
May 31, 2023 10:10 - 53 minutes - 73.3 MBTony Marlow is the Chief Marketing Officer for LG Ad Solutions, where he uses data-driven insights to lead all aspects of marketing and communications. Since the beginning of his career, Tony has always been interested in technology, thought leadership, and helping people understand why they should embrace emerging tech. He has served as CMO at Integral Ad Science, CMO at Data Axle, Global Head and VP of B2B Marketing at Yahoo, and a consultant for Nielsen Online. As an avid athlete, his tra...
368: Adding Meaningful Insights and Activating Data with Vincent Washington, VP of Unified-CXM Best Practices Group at Sprinklr
May 25, 2023 10:10 - 13 minutes - 19.1 MBVincent Washington is the Vice President of the Unified Customer Experience Management Best Practices Group at Sprinklr. With four years of experience at the company, Vincent has a diverse professional background, having worked previously at Amazon, UPS, LinkedIn, and BlackBerry. With his extensive experience in various roles and seeing technology come and go, he has learned that only authentic relationships built on mutual respect and genuine interest stand the test of time. When it comes t...
367: Building Internal Marketing Foundations with Lara Krug, CMO at the Kansas City Chiefs
May 24, 2023 10:10 - 17 minutes - 24.4 MBLara Krug is the CMO of the Super Bowl-winning Kansas City Chiefs. Before entering the NFL, she worked at Avon, L'Oréal, and Anheuser-Busch, where she learned the GTMs for beauty and beer weren't all that different. During the pandemic, Laura and her family moved back to her husband's hometown, Kansas City, and it wasn't long before she was contacted about being the Chiefs' first-ever CMO. They had never had a formal marketing team, so she has been working hard to build foundations and help ...
366: The Future of Customer Data Platforms with Ryan Fleisch, Head of Product Marketing, Real-Time CDP, and Audience Manager at Adobe
May 23, 2023 10:10 - 13 minutes - 19.1 MBRyan Fleisch is Adobe's Head of Product Marketing and Real-Time CDP and Audience Manager. Being a lifelong chess player, it makes sense that he is passionate about looking beyond the immediate use cases of AI and trying to understand and anticipate ways the technology will impact workflows and the nature of marketing in the future. He learned from his dad that "the day you stop learning is the day your career becomes nothing more than a job." This wisdom has kept him intellectually curious a...